Marion D.

Go-to-Market Manager | Idea Validation | Built 1M+ USD Revenue Models

I'm a fractional Chief Marketing Officer and Go-to-Market Manager specializing in B2B & B2C positioning, business growth, turning marketing ideas into measurable execution, and managing international teams on execution and evaluation of ideas. With the growing use of AI, I've found that most founders no longer have a shortage of ideas. Often, they have the opposite problem. AI can generate dozens of plausible campaigns, audiences, offers, and funnels while traditional consultants may add even more ideas. This is also why some founders push back when I mention "strategy," assuming it means paying someone to produce another document full of recommendations. That's not how I approach strategy. I manage ideas by turning them into hypotheses, prioritizing what is worth testing, coordinating execution, measuring results and ROI, and improving what works. Marketing is rarely binary. Several approaches may work at different levels of effectiveness, and my job is to determine where resources should go. I use the scientific method in my approach. Ask questions. Research. Create a hypothesis. Test the hypothesis. Answer the question. I may test several branches simultaneously through audience testing, campaign variations, or split testing, but I also deliberately prune the decision tree. Good ideas that aren't priorities go into a working document rather than becoming immediate projects. This reduces the cognitive pressure to act on every idea while preserving it for later, when market feedback may give us much better information. RECENT RESULTS: For an HR Tech company, I grew its LinkedIn page from 65 to 795 followers in four months (1,123% growth) while increasing weekly search appearances from 434 to 1,500 (246%). By positioning the company around HR leaders' problems rather than product features, the strategy generated qualified conversations with decision-makers. For a Black-owned virtual mental health clinic in Atlanta, I identified a model spending approximately $300 to acquire patients who stayed for only 1.5 visits on average. I helped restructure it into a cash-based subscription model aligned with what patients were requesting, then used the revised positioning and projections to win $30,000 in for-profit grants and secure Fox 5 Atlanta coverage. The redesigned model projects more than $1 million in annual recurring revenue. For a UK IT consultancy, I shifted targeting from startup CEOs to venture capitalists after testing showed VCs responded significantly better. I repositioned the company as a trusted technology resource VCs could recommend to portfolio companies, generating approximately 3–5 qualified conversations per month and referrals into portfolio companies and investor networks. The LinkedIn content strategy I developed also reactivated an old lead at an enterprise-level company who reached out about contract opportunities, enterprise-level companies previously being a vertical that we had not yet explored. For a healthcare AI company, I redesigned a disconnected course sales model and a project-based model around a fractional Chief AI Officer retainer as an intermediary stage to commercialize the educational services the company was already providing for free while hoping to move toward closing on a project. This additional service gave hospital executives a lower-friction way to access ongoing expertise without facing their fear of moving forward on AI implementation while moving the company toward recurring revenue not being contingent on inconsistent projects. HOW I WORK: I typically work 3–7 hours weekly at $265/hour. I personally handle positioning, audience strategy, messaging, campaign direction, analysis, prioritization, and team management. I coordinate specialized execution through professionals such as CRM managers, advertising specialists, designers, SEO professionals, video editors, and trained VAs when appropriate. This keeps clients from paying my senior rate for every execution hour while ensuring that execution remains connected to strategy. I manage the full cycle: decide → execute → measure → learn → improve. BACKGROUND: I hold a Master's degree in Applied Linguistics and completed all doctoral coursework in Educational Technology, including IRB-approved research presented at national conferences. That research background informs my approach to marketing: formulate hypotheses, test them, examine the evidence, and revise. I've also won more than $60,000 cumulatively in for-profit grants, secured media coverage including Fox 5 Atlanta, and served as a paid featured speaker at the Weight Inclusive Dietitians in Canada international virtual conference. I'm particularly effective with founders who have strong expertise and plenty of ideas but need someone to turn those ideas into an organized system of execution and learning. If your challenge isn't generating another idea but determining what to do, what to test, what to stop, and what to scale, send me a message.