Sylvia B.

I help consumer brands understand what people want, how they make decisions, and how to turn those insights into stronger positioning, content and growth. My work sits at the intersection of brand strategy, consumer behavior, research and content. I’m particularly drawn to premium, niche and high-context categories, where understanding culture, identity and customer behavior matters as much as execution. With a cross-cultural background spanning Europe, the US and Asian markets, I bring both commercial thinking and cultural sensitivity to the way brands communicate, position themselves and connect with different audiences. I can help with: - Consumer and market research - Brand positioning and messaging - Growth and go-to-market strategy - Content strategy and marketing copy - Competitive and category research - Cross-cultural and international market strategy - Paid media strategy and excution, Google Ads, Meta Ads - Premium, lifestyle and complex consumer categories My background spans consumer brands, e-commerce, AI & tech and heritage businesses in wine, with experience across strategy, research, marketing, international business development and customer experience. $50K+ earned on Upwork | 100% Job Success | Based in Paris, working with international clients