Diana Jane A.

I help founders, executives, coaches, and personal brands turn ideas, interviews, podcasts, and long form footage into polished LinkedIn videos, Instagram Reels, short form content, and direct response creative. My approach goes beyond making a video look good. I edit with intention. Before adding graphics, effects, or B roll, I look at the message first. What is the speaker trying to communicate? Which ideas need emphasis? Where might the viewer need more visual context? Where can the pacing be tightened? These questions guide my editing decisions. With a background in video production and storytelling, I bring a producer’s mindset to every project. I use pacing, motion graphics, B roll, captions, visual emphasis, and pattern interrupts where they help support the content rather than adding them simply to make the edit busier. WHAT I CAN HELP YOU WITH ✓ LinkedIn Video Editing ✓ Instagram Reels & Short Form Content ✓ Founder & Executive Content ✓ Personal Brand Videos ✓ Educational & Thought Leadership Content ✓ Direct Response Video Editing ✓ Talking Head Video Editing ✓ Podcast & Interview Editing ✓ Long Form Content Repurposing ✓ Captions, B Roll & Motion Graphics ✓ Presentation & Explainer Video Editing HOW I THINK ABOUT AN EDIT I usually make editing decisions around four things: ✓ Attention I look at the opening, pacing, pauses, visual changes, and overall flow to identify places where the edit can feel tighter and more engaging. ✓ Comprehension Editing should help make the message easier to follow. I use text, graphics, B roll, animation, and visual hierarchy when they can provide context or simplify an idea. ✓ Reinforcement Visuals should support what the speaker is saying, not compete with them. I try to give every graphic, animation, caption, or visual element a purpose. ✓ Response For content with a direct response objective, I pay attention to how the message develops from the hook through the problem, proof, offer, and CTA. My role is to support that message through the edit, using pacing, emphasis, visuals, and timing to help each part come across clearly. For founder and thought leadership content, I apply these ideas more subtly so the content remains polished and engaging while preserving the speaker’s credibility and natural delivery. TOOLS I WORK WITH Video & Creative: Adobe Premiere Pro | Adobe After Effects | Adobe Photoshop | Descript | CapCut | Canva Recording: Riverside | Zoom Communication & Project Management: Slack | Notion | ClickUp | Google Workspace I’m comfortable working with founders, agencies, content strategists, and remote creative teams. If you need an editor who can understand the message behind your footage and make thoughtful decisions about pacing, visuals, clarity, and presentation, feel free to send me a message.