Puguh Akbar S.

CPG Brand Designer & Visual Identity

I design brand identities and packaging for consumer products. I’ve worked on a wide range of consumer products, including food, beverage, wellness, personal care, kids products, pet care, lifestyle, and other CPG categories. I’m working with clear briefs, turning data into visual identities, from brand concept and logo to packaging, illustration, typography, and visual systems. Based in Indonesia, working worldwide. My work includes: • Logo and brand identity • Packaging and label design • Brand guidelines • Illustration and mascot design • Marketing materials • Social media designs, etc Brand Identity · Packaging · CPG · Illustration