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Roman N.

Roman N.

Conversion Tracking Expert | Server-Side GTM, GA4, Meta CAPI, Stape

Your Meta, GA4, and website numbers don’t match? I’ll fix it. I set up and repair Google Tag Manager, server-side tracking with Stape, and Meta Pixel + Conversions API, mostly for Shopify stores and marketing agencies. Most clients come to me with a familiar problem: Meta reports one number, GA4 shows another, and Shopify tells a third story. Or their tracking stopped working, purchases fire twice, or leads never reach Google Ads. I investigate what's happening, fix the setup, and test it. I'll also explain which differences are expected and which come from broken tracking. I handle the technical setup and explain what changed, so you know how your tracking works and can make advertising decisions with more confidence. 🛠️ What I can help you with • Google Tag Manager: new setups, audits, fixes, and container cleanup • Server-side tracking with GTM and Stape • GA4 ecommerce, lead tracking, and custom events • Google Ads conversions, Enhanced Conversions, and remarketing • Microsoft Ads (UET) conversion tracking • Meta Pixel and Conversions API, including event deduplication • TikTok Events API, Snapchat CAPI, Pinterest, Reddit, X, and LinkedIn conversion tracking • Klaviyo event tracking • Consent Mode v2 with Cookiebot, CookieYes, OneTrust, or your current cookie banner • Custom JavaScript, dataLayer specifications, cross-domain tracking, and single-page apps • Looker Studio reports to make your data easier to use 🛒 Platforms I work with Shopify, including Checkout Extensibility and Customer Events; WooCommerce, WordPress, Magento 2, Webflow, Wix, Squarespace, Drupal, Joomla, and custom or headless websites. 🤝 Need ongoing help for your agency? A few agencies have worked with me for two years or longer. I help with client setups, troubleshooting, and complex tracking issues that need someone to dig deeper. ✅ What you can expect The most accurate data possible. That's it. Send me your website and tell me what looks wrong, or what you need to track. I'll tell you where I'd start.

🇺🇦Ternopil, Ukraine$55/hr90% JSS4.99 (110)Since Nov 2020

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,875 / 412k
🇺🇦Country#1,444 / 14.3k
Revenue, last 30 days
$2.4k

Last 6 months: $10k

World#16,704 / 412k
🇺🇦Country#939 / 14.3k
Total earnings
$160k

Billed in all: $169k

World#21,351 / 412k
🇺🇦Country#1,603 / 14.3k
Per project
$1.4k

$2.5k in the last 6 months

World#97,488 / 412k
🇺🇦Country#4,727 / 14.3k
Projects, last 6 months
4
25% fixed75% hourly
World#51,815 / 412k
🇺🇦Country#2,156 / 14.3k
Projects in all
111

Across 126 contracts

27% fixed73% hourly
World#24,176 / 412k
🇺🇦Country#1,101 / 14.3k

Earnings, last 30 days

$169k+$2.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$166k$168k$170kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Web Analytics

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Pixel Audit72 freelancers · 🇺🇦 #1Top 14%
  2. #15Tracking Goals Setup183 freelancers · 🇺🇦 #2Top 8%
  3. #21Tag Manager Setup245 freelancers · 🇺🇦 #2Top 9%
  4. #31Tracking Tags Installation254 freelancers · 🇺🇦 #1Top 12%
  5. #32Ecommerce Purchase Tracking302 freelancers · 🇺🇦 #3Top 11%
  6. #38Tracking Pixel377 freelancers · 🇺🇦 #3Top 10%
  7. #54Pixel Setup & Optimization593 freelancers · 🇺🇦 #4Top 9%
  8. #64Analytics & Tracking Setup620 freelancers · 🇺🇦 #3Top 10%