Katrina J.
Creative & Social Media Strategist | Creative Direction | Ad Creative
Scroll-stopping hooks, clever content and strategy that turns views into leads. I'm a creative and social media strategist who's equal parts strategist and maker. Recent wins: • 1,467 leads at $2.97 each from Meta ad creative I led for a women's coaching brand • A talent agency grown from 3.8K to 82.7K monthly views, with 90.9% from non-followers • A women's health startup's socials built from zero, with Instagram views up 7.5x by month two • 25M+ views on The Oilverse, my original comedy series, including a 10.5M-view breakout episode Future-forward, insight-driven and creatively relentless, I thrive where storytelling meets data. I bring 7+ years in marketing across hospitality, entertainment, fintech and media, plus 9 years in entertainment, including lead talent work for Nike, Uber Eats and Subaru. I know what makes people stop, watch and act. How I can help: • Creative strategy and creative direction for organic and paid social • Social media strategy, content calendars and reporting • Ad creative, hooks and scripts • On-camera coaching for founders • UGC I lead with clarity, clear communication and high morale. I teach the why behind every post, so your team keeps growing after we wrap. Let's chat about what you're building.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $34,373$34k
$2.6k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 2% in Scriptwriting
Ranked by MRR among everyone on Upwork with the skill.
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- #45Social Media Audit608 freelancers · 🇺🇸 #17Top 7%🇺🇸#17 of 127
- #70Coaching1,319 freelancers · 🇺🇸 #28Top 5%🇺🇸#28 of 379
- #73Marketing Consulting836 freelancers · 🇺🇸 #41Top 9%🇺🇸#41 of 341
- #74Scriptwriting3,377 freelancers · 🇺🇸 #31Top 2%🇺🇸#31 of 641
- #78Ad Creative1,402 freelancers · 🇺🇸 #13Top 6%🇺🇸#13 of 150
- #116TikTok Marketing2,601 freelancers · 🇺🇸 #28Top 4%🇺🇸#28 of 321