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Katrina J.
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Katrina J.

Creative & Social Media Strategist | Creative Direction | Ad Creative

Scroll-stopping hooks, clever content and strategy that turns views into leads. I'm a creative and social media strategist who's equal parts strategist and maker. Recent wins: • 1,467 leads at $2.97 each from Meta ad creative I led for a women's coaching brand • A talent agency grown from 3.8K to 82.7K monthly views, with 90.9% from non-followers • A women's health startup's socials built from zero, with Instagram views up 7.5x by month two • 25M+ views on The Oilverse, my original comedy series, including a 10.5M-view breakout episode Future-forward, insight-driven and creatively relentless, I thrive where storytelling meets data. I bring 7+ years in marketing across hospitality, entertainment, fintech and media, plus 9 years in entertainment, including lead talent work for Nike, Uber Eats and Subaru. I know what makes people stop, watch and act. How I can help: • Creative strategy and creative direction for organic and paid social • Social media strategy, content calendars and reporting • Ad creative, hooks and scripts • On-camera coaching for founders • UGC I lead with clarity, clear communication and high morale. I teach the why behind every post, so your team keeps growing after we wrap. Let's chat about what you're building.

🇺🇸Los Angeles, United States$85/hr100% JSS5.00 (4)Since Nov 2020

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#19,852 / 412k
🇺🇸Country#4,538 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $13k

Total earnings
$33k

Billed in all: $34k

World#103,319 / 412k
🇺🇸Country#17,972 / 62.1k
Per project
$4.7k

$2.6k in the last 6 months

World#36,696 / 412k
🇺🇸Country#6,080 / 62.1k
Projects, last 6 months
5
40% fixed60% hourly
World#41,746 / 412k
🇺🇸Country#5,872 / 62.1k
Projects in all
7
29% fixed71% hourly
World#236,188 / 412k
🇺🇸Country#33,699 / 62.1k

Earnings, last 30 days

$34.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$33.5k$34.0k$34.5k$35.0kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Scriptwriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #33Personal Branding613 freelancers · 🇺🇸 #8Top 5%
  2. #42Short Video1,533 freelancers · 🇺🇸 #5Top 3%
  3. #45Social Media Audit608 freelancers · 🇺🇸 #17Top 7%
  4. #70Coaching1,319 freelancers · 🇺🇸 #28Top 5%
  5. #73Marketing Consulting836 freelancers · 🇺🇸 #41Top 9%
  6. #74Scriptwriting3,377 freelancers · 🇺🇸 #31Top 2%
  7. #78Ad Creative1,402 freelancers · 🇺🇸 #13Top 6%
  8. #116TikTok Marketing2,601 freelancers · 🇺🇸 #28Top 4%