Manoj K.

Most paid campaigns don’t fail because of bad ads. They fail because revenue leaks exist across acquisition, funnels, tracking, and follow-up systems. That’s where I work. I help growth-focused companies turn paid traffic into predictable revenue by fixing the systems behind performance. Managed $5M+ in paid media spend across Google, Meta, and programmatic campaigns. Over the last 10+ years I’ve worked across global agencies and growth-stage companies, managing and optimizing multi-channel acquisition systems for brands including Coca-Cola, Audi, and high-volume lead generation businesses. Instead of only managing ads, I focus on the entire revenue engine. What I Help Solve • Rising CPL or unstable ROAS • High traffic but low conversions • Lead generation that doesn't turn into customers • Tracking and attribution issues across platforms • Funnel drop-offs between ad click and revenue • Paid campaigns that scale traffic but not profit What I Work On Paid Acquisition Google Ads, Meta Ads, LinkedIn Ads, Programmatic Funnels & Conversion Optimization Landing pages, funnel diagnostics, CRO strategy Tracking & Attribution GA4, GTM, event tracking, attribution cleanup CRM & Automation HubSpot, Klaviyo, ActiveCampaign, Salesforce, Marketo Selected Results • Managed and optimized $5M+ paid media spend • Increased ROAS by 2.7× through segmented acquisition strategy • Reduced CPL by 42% through targeting and funnel restructuring • Improved lead generation by 30% on high-budget campaigns • Increased email-driven conversions by 20% via automation redesign Who I Typically Work With Companies spending $5K–$100K+ per month on paid acquisition that want to scale efficiently and understand where performance leaks are happening. If you're simply looking for someone to run ads, I may not be the best fit. If you want to understand why performance isn't scaling — and fix the system behind it — we’ll likely work well together. Send a quick overview of your setup and I’ll outline where opportunities likely exist. Manoj K. Paid Growth & Revenue Systems Consultant 100% Job Success | Ex-Dentsu