Steph W.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Oct 31, 2026.

AI Marketing Strategist | Growth Marketing | Lead Generation | Brand & Content I help businesses turn innovative ideas into compelling brands, effective marketing strategies, and measurable growth. I'm a marketing strategist, product marketing professional, and AI marketing specialist with expertise spanning brand positioning, go-to-market strategy, B2B lead generation, social media marketing, content creation, PR, and integrated marketing communications. From building brand awareness and launching products to generating qualified leads and developing content that converts, I combine strategic thinking, creative storytelling, and AI-powered workflows to help businesses reach the right audiences and achieve their growth objectives. 🚀 HOW I CAN HELP YOUR BUSINESS GROW - AI Marketing & Growth Strategy - AI-powered marketing strategy and workflow optimisation - Marketing automation and campaign planning - Growth marketing and customer acquisition - Marketing research, audience insights, and competitor analysis - Data-driven campaign optimisation - Product Marketing & Go-to-Market Strategy - Product positioning and value proposition development - Go-to-market (GTM) strategy and launch planning - Market research and competitive differentiation - Messaging frameworks and product storytelling - SaaS, technology, AI, and fintech marketing - B2B Lead Generation & Demand Generation - B2B prospect research and ideal customer profiling - Lead generation strategy and campaign execution - Appointment setting and sales pipeline development - Outreach messaging and lead nurturing - Marketing and sales alignment - Social Media Marketing & Content Strategy - Social media strategy and management - Content calendars and campaign development - LinkedIn marketing and thought leadership - SEO-focused content and website copy - Brand storytelling, creative direction, and content repurposing - Brand Strategy, PR & Communications - Brand identity, positioning, and differentiation - Integrated marketing communications - Public relations and media outreach - Corporate communications and reputation management - Marketing collateral, presentations, and campaign messaging 💡 WHY WORK WITH ME? I bring a combination of strategic marketing leadership, product thinking, creative execution, and commercial awareness. I understand that effective marketing is about more than visibility: it needs to communicate value, build trust, attract the right customers, and contribute to business growth. My approach focuses on: Strategy with execution: From planning and positioning to campaign delivery. AI-powered efficiency: Using AI tools and intelligent workflows to support research, content production, personalisation, and marketing operations. Customer-centric storytelling: Turning complex products and services into clear, compelling messages. Commercial impact: Aligning marketing initiatives with brand awareness, qualified leads, customer acquisition, and business objectives. I have worked across diverse business contexts, including technology, SaaS, AI, fintech, media, and digital platforms, helping translate complex propositions into clear market-facing strategies. Whether you're a startup launching a new product, a growing business looking to scale, or an established organisation seeking stronger marketing execution, I can help you build a marketing approach tailored to your goals. Let's turn your marketing into a growth engine. Invite me to discuss your project, marketing challenges, or growth objectives. I'd love to explore how we can work together.