Carlo Renzo P.
Marketing - Writing - Accounts and Community Management
A hungry go-getter marketer who takes initiative, moves fast, and does whatever it takes to be great and bring greatness to people and brands around. With more than 4 years of experience in management, my foundation was built in Web3, where attention is short, communities are everything, and trust is earned in real time. I have led and scaled communities of over a million users across Discord and Telegram, worked across ecosystems like Ethereum, Solana, Avalanche, and Binance Smart Chain, and translated complex technology into narratives people actually care about. That is what I brought into the traditional space. Working with creative marketing agencies as an Accounts Manager and Content Writer, I handled brands not just as clients, but as living identities. I learned how to position, differentiate, and communicate value in saturated markets, whether for emerging startups or established names competing for relevance in a fast-moving environment. Because whether it is a Web3 project or a global brand like Nike or Apple, the principle stays the same: People do not buy products. They buy stories, identity, and belonging. I specialize in: - Crafting high-converting copy that drives acquisition, not just impressions - Building structured content systems that keep brands consistent and visible - Managing communities as ecosystems, not just audiences - Turning insights into strategy, and strategy into measurable growth From planning campaigns to executing daily content, from moderating communities to analyzing KPIs, I operate at both the strategic and ground level, where real impact happens. What sets me apart is simple: I observe deeply, adapt quickly, and execute with intent. I do not just follow trends, I understand why they work, and how to make them work for your brand.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $4.1k
Billed in all: $4,593$4.6k
$1k in the last 6 months
Across 10 contracts
Earnings, last 30 days
Skill rankings: Top 9% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
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