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Carlo Renzo P.
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Carlo Renzo P.

Marketing - Writing - Accounts and Community Management

A hungry go-getter marketer who takes initiative, moves fast, and does whatever it takes to be great and bring greatness to people and brands around. With more than 4 years of experience in management, my foundation was built in Web3, where attention is short, communities are everything, and trust is earned in real time. I have led and scaled communities of over a million users across Discord and Telegram, worked across ecosystems like Ethereum, Solana, Avalanche, and Binance Smart Chain, and translated complex technology into narratives people actually care about. That is what I brought into the traditional space. Working with creative marketing agencies as an Accounts Manager and Content Writer, I handled brands not just as clients, but as living identities. I learned how to position, differentiate, and communicate value in saturated markets, whether for emerging startups or established names competing for relevance in a fast-moving environment. Because whether it is a Web3 project or a global brand like Nike or Apple, the principle stays the same: People do not buy products. They buy stories, identity, and belonging. I specialize in: - Crafting high-converting copy that drives acquisition, not just impressions - Building structured content systems that keep brands consistent and visible - Managing communities as ecosystems, not just audiences - Turning insights into strategy, and strategy into measurable growth From planning campaigns to executing daily content, from moderating communities to analyzing KPIs, I operate at both the strategic and ground level, where real impact happens. What sets me apart is simple: I observe deeply, adapt quickly, and execute with intent. I do not just follow trends, I understand why they work, and how to make them work for your brand.

🇵🇭San Pablo, Philippines$15/hr100% JSS4.90 (5)Since Nov 2020

Earnings and projects

MRR
$676

Last 6 months ÷ 6

World#65,136 / 412k
🇵🇭Country#12,882 / 56.3k
Revenue, last 30 days
$0

Last 6 months: $4.1k

Total earnings
$4.3k

Billed in all: $4.6k

World#267,098 / 412k
🇵🇭Country#41,302 / 56.3k
Per project
$480

$1k in the last 6 months

World#186,400 / 412k
🇵🇭Country#28,847 / 56.3k
Projects, last 6 months
4
25% fixed75% hourly
World#51,813 / 412k
🇵🇭Country#3,668 / 56.3k
Projects in all
9

Across 10 contracts

40% fixed60% hourly
World#212,268 / 412k
🇵🇭Country#18,392 / 56.3k

Earnings, last 30 days

$4.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,500$4,550$4,600$4,650Oct 8Oct 23Nov 7

Skill rankings: Top 9% in Creative Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #33Crypto Marketing271 freelancers · 🇵🇭 #4Top 12%
  2. #106Web3908 freelancers · 🇵🇭 #10Top 12%
  3. #218Influencer Outreach1,135 freelancers · 🇵🇭 #61Top 19%
  4. #234Marketing Management1,314 freelancers · 🇵🇭 #47Top 18%
  5. #347Outreach Strategy1,628 freelancers · 🇵🇭 #58Top 21%
  6. #381Content Management2,310 freelancers · 🇵🇭 #109Top 16%
  7. #543UGC3,466 freelancers · 🇵🇭 #45Top 16%
  8. #573Community Management2,973 freelancers · 🇵🇭 #131Top 19%