Cate M.

Over 20 years of hands-on startup experience, with a focus on business success through, strategy, marketing, product positioning, strategic partnerships, and powerful GTM strategies. As a former evangelist for Steve Jobs, I’ve been working to get startups funded and successful ever since. I also work with investors and enterprises, providing strategy and implementation. My clients come from business, technical, SaaS, ecommerce, AI, healthcare, wellness Edtech, fintech, social media, biotech market segments, and more. I fit easily into projects and add value, and am often brought in to give entrepreneurs perspective, strategic insight, and additional help to succeed. Very familiar with partnerships, marketplaces, personalized marketing approaches, business development and networking, and AI. Background includes product management, and processes, funding, marketing, and training, and I'm a published author. Much of my consulting work is involved in developing strategy: product, corporate, positioning, messaging, or startup funding strategy. For a recent project, I helped flip a company into becoming an AI company, and for another project, I helped position a service into a wellness service, for enterprise investment and partnership. I have smart suggestions, and I'm often asked to help implement strategy. I can help you understand your customer and market, refine your value proposition, identify key targets and partnerships, establish a viable company/product, and pitch your company to the right people in the right way. I also help founders, consultants, and companies leverage networks and do outreach to accomplish their goals. As the former managing partner of a Silicon Valley communications company, and a company founder, I have hands-on experience establishing and implementing goal-based projects for companies, years of hands-on experience, and a strong network of colleagues. My added experience working with product management, manufacturing and hardware engineering give me perspective.