Monica B.

I help home service businesses (and the agencies that serve them) turn Google Local Services Ads, Google Ads and Meta Ads into a steady flow of qualified calls and booked jobs, not just clicks. I'm Monica, a Top Rated Plus paid media specialist with 9+ years of experience and $10M+ in ad spend managed across 100+ accounts. Today I run Local Services Ads and Google Ads for US home service companies, including flooring and pest control, and I'm guiding them through Google's 2026 move of LSA into Google Ads. 👉 What I do for home service businesses ✅ Google Local Services Ads: setup, optimization, lead quality management and migration into Google Ads ✅ Google Search & Performance Max campaigns for high-intent local searches ✅ Meta Ads lead generation: lead forms, offers and creative that get homeowners to call ✅ Call and form tracking that connects ads to booked jobs: CallRail, GA4, GTM, Meta CAPI and offline conversions ✅ GoHighLevel integration, so lead status and booked jobs feed back into Google and Meta ✅ Account audits: wasted spend, lead quality, service areas, and budget allocation by service and season ✅ White-label media buying for agencies that serve contractors 👉 Why home service companies work with me I look beyond the ad account. When the phone isn't ringing, the problem might be bids, or it might be the service area, the offer, the landing page, call handling or broken tracking. I find out which one it is. I optimize for jobs, not leads. Cheap leads that never book are expensive. I track calls and forms through to booked jobs so your budget goes where your revenue comes from. I'm a reliable partner for agencies. I work white label, join client calls, report in your format and fit into your workflow (Slack, ClickUp, Asana, Monday). 👉 Platforms & tools Ads: Google Local Services Ads, Google Ads (Search, Performance Max), Meta Ads Tracking & CRM: CallRail, GoHighLevel, GA4, Google Tag Manager, Meta Pixel & CAPI, HubSpot Reporting: Looker Studio, DashThis, Whatagraph Based in Colombia, working fully within US business hours. Fluent in English and native in Spanish, which helps when your market includes Spanish-speaking homeowners. Is your phone ringing enough, and with the right jobs? Send me a message and let's take a look at your account.