Monica B.

Paid Ads Manager | AI, Creative & Growth | Social & Search Ads

🎯 Paid ads are no longer just about managing campaigns. They are about solving the right business problem. Hi, I’m Monica. For the past 9+ years, I’ve managed over $10M in ad spend across 100+ accounts, helping agencies, startups, and mid-size companies turn paid media into a measurable growth channel. I specialize in B2B paid ads strategy, execution, tracking, reporting, and optimization across Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads and other paid platforms. But my work goes beyond launching campaigns and adjusting bids. Today, the best results come from understanding the full funnel: the offer, the audience, the creative, the landing page, the tracking setup, the attribution model, and the business goals behind the account. That’s where I bring the most value. I help clients answer questions like: ✅ Are we optimizing toward the right conversion event? ✅ Is the campaign issue really media buying, or is it the offer, creative, or landing page? ✅ Is tracking accurate enough to make confident decisions? ✅ Are we investing budget in the campaigns that actually drive pipeline, trials, leads, or revenue? ✅ Are the platforms getting enough quality data to optimize properly? 👉 Platforms & Tools I work across the paid media ecosystem, from campaign management to analytics, CRM integrations, and reporting. Paid Ads Platforms: Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads, Apple Search Ads, UAC Analytics & Tracking: GA4, Google Tag Manager, HubSpot, Salesforce, Triple Whale Landing Pages & CMS: WordPress, Squarespace, Shopify, HubSpot Reporting & Dashboards: Looker Studio, HubSpot, DashThis, Whatagraph Project Management & Collaboration: Monday, ClickUp, Asana, Notion, Trello, Slack, Teams, Google Workspace AI: GPT, Claude, Grok, Nanobanana. 👉 Services I Offer I provide full-funnel paid media support, including: ✅ B2B Paid Ads Strategy & Execution ✅ Google Ads, LinkedIn Ads & Meta Ads Management ✅ Conversion Tracking Audits & Implementation ✅ GA4, GTM, HubSpot & CRM Integration Support ✅ Paid Media Audits & Growth Roadmaps ✅ Landing Page Recommendations ✅ Creative Strategy & Ad Messaging Direction ✅ Budget Allocation & Performance Forecasting ✅ White Label Paid Media Support for Agencies ✅ Reporting, Analysis & Client Communication 👉 Industries I’ve Worked With I’ve managed campaigns across several industries, including: 💼 B2B SaaS 📊 Professional Services 🎓 EdTech 💳 Fintech 💊 Healthcare 🛡 Insurance 🏢 Real Estate 🛍 E-commerce 💎 Jewelry & Retail 🤔 Why Work With Me? I think beyond the ad account. Most performance problems are not solved by changing buttons inside the platform. I look at the full journey: audience, intent, creative, offer, tracking, landing page, and conversion quality. I understand both strategy and execution. I can build the media plan, launch the campaigns, optimize performance, analyze results, and communicate clearly with internal teams or clients. I care about clean tracking and better decisions. Paid ads only work when the data is reliable. I help identify tracking gaps, conversion discrepancies, attribution issues, and optimization opportunities. I’m a strong partner for agencies. I’m used to working white label, joining client calls, preparing reports, translating data into insights, and adapting to existing workflows. I focus on business outcomes, not vanity metrics. CTR and CPC matter, but only in context. My focus is on leads, trials, pipeline, revenue, CAC, ROAS, and the metrics that actually matter to your business. 👉 What You Can Expect When working with me, you can expect: 📊 Better tracking and clearer reporting 🚀 Stronger campaign strategy and execution 🎯 Improved audience, creative, and offer alignment 💰 Smarter budget allocation 📈 More confident optimization decisions 🤝 Reliable communication and end-to-end support Your paid media should be more than traffic and clicks. It should be a growth engine backed by strategy, data, and clear business thinking. Message me, and let’s see how we can improve your paid media performance together.