Betsy G.

🏆🌟EXPERT-VETTED: VERIFIED BY UPWORK AND RANKED IN THE TOP 1% OF FREELANCERS ON THE PLATFORM🌟🏆 I help brands know who they are, why they matter, and how to say it. 💡 What you offer is uniquely valuable, but it’s hard to identify how you’re different when you’re caught in the day-to-day of running a business. With a little guidance and fresh perspective, you can uncover and articulate your brand’s authenticity. The result? A team that's energized and aligned, and a brand that's a magnet for your target audience. Together, we’ll build a stands-for-something brand that attracts not just customers, but superfans. While I've worked with world class brands like P&G, Nestle, Google and Allergan, I love to help startups and growing businesses take their brand to the next level. FOR WHEN YOU NEED: ✅Brand strategy ✅Positioning ✅Brand and product naming ✅Purpose, vision, mission statements ✅Strategic and persuasive web or ad copy ✅Brand guidelines, tone of voice, verbal identity ✅Taglines, slogans, and campaign concepts ✅Clear and differentiated messaging ✅Customer, category, and competitor insights I'm a brand strategist, copywriter, and naming expert who's passionate about helping purposeful brands and their visionary leaders connect with themselves so they can connect with the people whose lives they improve. Over 10+ years, I’ve helped tech and retail startups, CPGs, non-profits, and Fortune 100s discover their authenticity. I've been interviewed by Upwork and published in multiple global publications, including CNN Money and Irish Tech Times. I've also been a featured speaker at the Ohio State University as well as the Brandemonium conference in Cincinnati, OH, on topics like, "Foodpreneur Futures: Consumer Trends Impacting Food Entrepreneurs and their Brands" and "Blockchain for Brands."