Abdul M.

Stop guessing your marketing ROI. Let’s build the infrastructure to predict it. As a Marketing Scientist and Analytics Engineer with 4 years of hands-on agency experience, I don't just "set up tracking codes"—I bridge the gap between complex data engineering and strategic marketing growth. If your data is fragmented across ad platforms, GA4, and your CRM, I build the unified pipelines that turn raw event streams into clear business insights. With my recent Google Advanced Data Analytics and Google Cloud Data Analytics certifications, I specialize in scaling analytics ecosystems from basic reporting to advanced data modeling, cloud data warehousing, and predictive frameworks. 🛠️ What I Do for My Clients: Advanced Analytics Infrastructure: Architecture and deployment of clean, server-side and web tracking via Google Tag Manager (GTM) and GA4. Marketing Data Engineering: Moving past standard UIs by leveraging Python and Google Cloud Platform (GCP / BigQuery) to clean, model, and centralize large marketing datasets. Conversion Rate Optimization (CRO): Analyzing user behavioral data to identify drop-offs, optimize funnels, and increase conversion efficiency. Executive Visualizations: Transforming chaotic, multi-channel data (Ads, CRMs, Web) into automated, high-impact Looker Studio dashboards that drive real business decisions. 📊 Core Tech Stack: Analytics & CRO: Google Analytics 4 (GA4), Segment, Amplitude Tag Management: Google Tag Manager (Web & Server-Side), Tealium (iQ, EventStream, AudienceStream) Data Science & Cloud: Python, Google Cloud Platform, BigQuery, SQL CRMs & Dashboards: Looker Studio, HubSpot, Salesforce integration