Maryam M.
Direct Response Copywriter & Creative Strategist | DTC, Health, Growth
I have ONE simple goal: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐩𝐲 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬. Over the past 6+ years, my copy and creative direction have generated 225,000+ qualified leads, contributed to $25M+ in tracked revenue, and helped brands scale ad spend from $5K/month to $120K+/month - without losing conversion rate along the way. So, if you're looking for someone who researches like a scientist, thinks like a strategist, writes like a copywriter, and sells like they own the P&L … you're in the right place. I'm not just a copywriter who writes to a brief. I build the angle, the funnel, and the message architecture before I ever open a doc. That's the 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐜𝐨𝐩𝐲 𝐭𝐡𝐚𝐭 "𝐬𝐨𝐮𝐧𝐝𝐬 𝐠𝐨𝐨𝐝" 𝐚𝐧𝐝 𝐜𝐨𝐩𝐲 𝐭𝐡𝐚𝐭'𝐬 𝐚𝐧 𝐚𝐬𝐬𝐞𝐭. 🎖️One of my DTC clients put it this way: "Maryam is one of the best direct response landing page copywriters we've worked with. She helped our 7-figure DTC brand write high-converting advertorials and landing pages that significantly improved our conversion rates. Highly recommend her, and we'd gladly work with her again." Results across recent brands: 📈→ RejuvaCare (Healthcare DTC): Rewrote flat, product-led messaging into problem-led "root cause" storytelling across advertorials, landing pages, and funnel copy - contributing to $15M+ in revenue and reducing drop-off across the ad → advertorial → product page journey 📈 → Almond Muse (DTC Beauty): Led ad copy and creative strategy across Meta and TikTok - hooks, scripts, and tested angles (problem-solution, UGC-style, testimonial, lifestyle) that helped scale spend from ~$5K to $120K+/month and contributed to $10M+ in revenue 📈 → Eco Energy Services (Lead Gen): Aligned keyword intent → ad copy → landing page messaging, cutting CPL by 40%+ and generating 220,000+ qualified leads In other words: I don't just write copy that sounds good. I build the strategy underneath it so the copy has something to convert on. Because at the end of the day… Copy without strategy is decoration. And strategy without copy never ships. That's why every project runs through what I call 𝐁𝐞𝐥𝐢𝐞𝐟 → 𝐀𝐧𝐠𝐥𝐞 → 𝐅𝐮𝐧𝐧𝐞𝐥: what the customer already believes, the angle that shifts that belief, and the funnel stage the copy has to work inside. Skip one, and the copy dies in testing. My Core Services ✅ Creative Strategy & Concepting - Angle development & creative testing frameworks - Customer research & offer positioning - Funnel mapping (Ads → Landing → Email) - Messaging architecture & brand positioning ✅ Conversion & Direct Response Copy - Landing pages, sales pages, product pages & advertorials - Ad copy (Meta / Google / LinkedIn / TikTok) - VSL & UGC scripts - Email campaigns & automated sequences ✅ Website Copy - Homepage messaging, SaaS & startup websites - Service pages & UX-focused microcopy ✅ SEO & Authority Content - Long-form SEO articles & pillar pages - Topic clusters & organic traffic strategy - Conversion-optimized blog content 🎖️ Another client (an MSN-published blogger) said: "Working with Maryam was more than great. She was honestly great to work with. Super reliable, easy to communicate with, and really cared about making the articles good. It felt like working with someone who actually pays attention and wants to do a great job, not just finish the task. I'd happily work with her again and definitely recommend her." Industries I've Written For 🛍 DTC eCommerce (Beauty, Health, Supplements) 🏥 Healthcare & Medical 💻 Tech & SaaS ⚡ Energy & Sustainability 🎓 Education & E-Learning 📊 B2B Services 🚀 Startups & Growth Companies ...and more. I work best with DTC and lead-gen brands spending $10K+/month on paid social or search - where the bottleneck is the message, not the media buying. Why Clients Usually Hire Me Most clients come to me when: - Their ad spend is scaling but conversion rates aren't keeping up - Their landing pages or advertorials feel generic - Their creative testing has stalled (same angles, same results) - They need a strategist who can also write the copy, not hand off a brief and disappear Send me a message. Tell me what's running, what's converting, and what's not. I'll tell you within 24 hours whether and how I can help. Cheers, - Maryam M. Copywriter & Creative Strategist
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5.5k
Billed in all: $10,423$10k
$552 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 7% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
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