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Usman B.
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Usman B.

Brand Manager | Content Systems, Design & Video for Founders

Founders lose momentum when they become their own brand manager. I take that layer off your plate completely: strategy, design, video, and distribution built as one system, so your brand stays visible while you run the business. Over 8+ years I've managed brands and content for US and UK clients across healthcare, faith-based organizations, wellness, and creator businesses. The work covers the full stack: content strategy and calendars, Reels, TikToks, YouTube long-form and Shorts, carousels, graphics, and email. Everything ships in your voice, on schedule, without you chasing it. What you get working with me: • A content system, not scattered deliverables. One strategy feeds every platform. • Video and design that look premium. I've spent 4,500+ hours on Upwork producing exactly this. • AI-assisted production workflows that keep output high and turnaround fast, with a human eye on every asset. • Direct communication. I flag problems early and I don't need managing. If you want a brand presence that runs consistently while you focus on the business, send me a message and tell me what you're building.

🇳🇬Lagos Island, Nigeria$20/hr100% JSS4.67 (18)Since Dec 2020

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#20,365 / 412k
🇳🇬Country#269 / 13.8k
Revenue, last 30 days
$3k

Last 6 months: $13k

World#12,767 / 412k
🇳🇬Country#136 / 13.8k
Total earnings
$118k

Billed in all: $121k

World#32,242 / 412k
🇳🇬Country#166 / 13.8k
Per project
$2k

$2.2k in the last 6 months

World#78,119 / 412k
🇳🇬Country#1,278 / 13.8k
Projects, last 6 months
6
50% fixed50% hourly
World#34,405 / 412k
🇳🇬Country#2,240 / 13.8k
Projects in all
60

Across 70 contracts

64% fixed36% hourly
World#50,714 / 412k
🇳🇬Country#997 / 13.8k

Earnings, last 30 days

$121k+$3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$118k$120k$122kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #4Podcast Advertising117 freelancers · 🇳🇬 #1Top 3%
  2. #11Podcast Marketing293 freelancers · 🇳🇬 #1Top 4%
  3. #20Business Services374 freelancers · 🇳🇬 #1Top 5%
  4. #30Business with 10-99 Employees358 freelancers · 🇳🇬 #1Top 8%
  5. #97Podcast Editing2,212 freelancers · 🇳🇬 #2Top 4%
  6. #102Adobe Creative Suite2,862 freelancers · 🇳🇬 #1Top 4%
  7. #138Content Marketing3,405 freelancers · 🇳🇬 #3Top 4%
  8. #255Social Media Design6,511 freelancers · 🇳🇬 #2Top 4%