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Israel A.

Israel A.

Course Design, Build & Growth | Meta Ads, AI Video Ads, GoHighLevel

I build online courses and the systems that fill them. I do the course design and course creation, build it in Skool, GoHighLevel, Teachable or Kajabi, then bring in students with Meta Ads (Facebook and Instagram Ads) and AI video ads, with a GoHighLevel CRM following up behind the scenes so nobody gets forgotten. A course with no students, an ad that sends people to a confusing page, a community that goes quiet after week two. In my experience these are usually the same problem seen from different angles, so I work on the whole chain, or just the part you need. The result I’m proudest of: a UK home service business owner came to me with a Skool community that had one paid member. Thirty days later it had sixty. I built the community, set up the GoHighLevel follow-up, and ran the Meta Ads that fed it. His review says the community doubled and I finished early. Since then I’ve built seven Skool communities, and I still run one of them every day, so I see first-hand where members get stuck and what keeps them around. I’ve scaled an AI-focused community past 400 members in two months, moved online courses over from Kajabi, Circle, Practice Better and Waybook, built a GoHighLevel AI agent that chats with new leads on Messenger and passes the serious ones to a person, and made AI video ads for e-commerce brands using Higgsfield and HeyGen. Who I work with: coaches, consultants, course creators, membership and community owners, and e-commerce brands that need AI video ads. Here’s what I actually do. Course design and instructional design. Bring me your notes, recordings or a half-finished outline. I define what a student should be able to do by the end, then shape the content into modules and lessons with a clear path. Each lesson is short and ends with one action, workbooks and checklists are added where they help, and the first lesson gives a quick win so students feel progress straight away. I build it out in Skool, GoHighLevel courses, Teachable or Kajabi, and when I migrate an online course between platforms I audit everything first and test it as a student on a phone before handing it back. Digital marketing and Meta Ads. I set up Facebook and Instagram Ads, retargeting and lead generation campaigns, the landing page, and the email marketing and SMS follow-up that turns interested people into paying students. I judge every campaign by what a paying student costs you, not by clicks, and I start small so we learn before we scale. GoHighLevel CRM and marketing automation. Pipelines, tags, forms, calendars, workflows, and email and SMS sequences that change depending on what a lead does: opens, books, no-shows, replies. I handle A2P 10DLC SMS verification, and I’ve set up GoHighLevel for an agency running dozens of sub-accounts. The AI agent and chatbot side covers Messenger, Instagram and your website, answering questions, qualifying leads and booking calls around the clock. AI video and graphics. AI video ads, product videos, lesson videos and promo clips, from script to finished edit, plus thumbnails and graphics in Canva. I can show you samples of e-commerce ad videos I’ve produced. Community and course management. Welcoming new students, running a weekly rhythm of questions and wins, keeping the Skool community active, and checking in with the ones who go quiet before they cancel. Where people usually start with me: “I have a course idea but no structure.” I handle the course design and build. “I have a course but no students.” I set up the funnel, the Meta Ads and the GoHighLevel follow-up. “My Skool community is quiet.” I audit it, fix the onboarding and run the engagement. “I need video ads but can’t film.” I produce AI video ads and promo clips. “My leads keep going cold.” I build the CRM automation and an AI agent that replies instantly. Your first week with me: I go through what you already have, whether that’s your course content, Skool community, ads or GoHighLevel account, and send you a short plan listing what’s leaking students, what to fix first and what it would take. You get that plan before any money goes into ads or any build begins. Tools I work in daily: Skool, GoHighLevel (GHL), Meta Ads Manager, Zapier, Canva, CapCut, Higgsfield, HeyGen, Claude and ChatGPT. How I work: you approve everything before it goes live, I reply within a few hours, and every week you get a short update with the numbers, what I changed and why. I won’t promise an exact number of members, because that depends on your offer and audience. I will tell you plainly when something isn’t working, and I document everything so you own the system. If you’ve got a course idea, or a course with no students, message me with where you’re stuck and I’ll tell you how I’d tackle it.

🇳🇬Osogbo, Nigeria$10/hr100% JSS4.92 (13)Since Dec 2020

Earnings and projects

MRR
$231

Last 6 months ÷ 6

World#108,126 / 412k
🇳🇬Country#3,721 / 13.8k
Revenue, last 30 days
$43

Last 6 months: $1.4k

World#99,698 / 412k
🇳🇬Country#3,432 / 13.8k
Total earnings
$2.6k

Billed in all: $2.7k

World#312,358 / 412k
🇳🇬Country#8,693 / 13.8k
Per project
$128

$116 in the last 6 months

World#292,273 / 412k
🇳🇬Country#9,946 / 13.8k
Projects, last 6 months
12

Across 13 contracts

38% fixed62% hourly
World#14,025 / 412k
🇳🇬Country#916 / 13.8k
Projects in all
20

Across 24 contracts

58% fixed42% hourly
World#133,450 / 412k
🇳🇬Country#4,077 / 13.8k

Earnings, last 30 days

$2.7k+$43 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,625$2,650$2,675$2,700Oct 9Oct 24Nov 8

Skill rankings: Top 26% in Elearning Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #20Podia40 freelancers · 🇳🇬 #14Top 50%
  2. #89Community Strategy262 freelancers · 🇳🇬 #16Top 34%
  3. #134Community Outreach445 freelancers · 🇳🇬 #13Top 30%
  4. #148Elearning Design574 freelancers · 🇳🇬 #18Top 26%
  5. #274Task Automation845 freelancers · 🇳🇬 #31Top 32%
  6. #377Kajabi1,243 freelancers · 🇳🇬 #74Top 30%
  7. #421Instructional Design1,486 freelancers · 🇳🇬 #37Top 28%
  8. #905Sales Funnel2,700 freelancers · 🇳🇬 #161Top 34%