Paul J.
Social Media Marketing Expert: Strategy, Content, Growth
I'm a social media strategist with experience leading social media strategy and execution for global brands including CareerBuilder and Basis (formerly Centro) as well as dozens of small business brands. I focus on helping both B2B and B2C small and mid-sized businesses grow across organic and paid channels including Meta, TikTok, Instagram, and X. I'm skilled in full cycle social media management, including social media strategy, copywriting, graphic design AI-scripting, editing, graphic design, measurement, and optimization. I've also led creative teams that produce social media content from graphic design to long-form and short-form video. I have significant experience in an agency environment including hiring, managing, and collaborating across multiple departments, and in different time zones. I look forward to connecting. Thanks for your consideration, Paul
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.2k
Billed in all: $44,868$45k
$1.1k in the last 6 months
Across 29 contracts
Earnings, last 30 days
Skill rankings: Top 17% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #183Paid Social670 freelancers · 🇺🇸 #71Top 27%🇺🇸#71 of 244
- #330Social Media Optimization1,573 freelancers · 🇺🇸 #31Top 21%🇺🇸#31 of 216
- #435Marketing Analytics1,577 freelancers · 🇺🇸 #108Top 28%🇺🇸#108 of 413
- #836Social Media Lead Generation3,113 freelancers · 🇺🇸 #96Top 27%🇺🇸#96 of 333
- #1,681Facebook Advertising6,298 freelancers · 🇺🇸 #233Top 27%🇺🇸#233 of 814
- #1,941Social Media Content Creation8,420 freelancers · 🇺🇸 #283Top 23%🇺🇸#283 of 1,425
- #3,523Copywriting21,052 freelancers · 🇺🇸 #923Top 17%🇺🇸#923 of 5,608
- #4,775Social Media Management20,041 freelancers · 🇺🇸 #456Top 24%🇺🇸#456 of 2,426