Trixie Shane M.

AI-Powered Fractional COO with Digital Marketing Experience

Most founders hire me after the same realization: they're stuck becauseevery decision, every client escalation, every team question routes back to the them, and growth becomes a function of how much they can personally carry. That's the problem I solve. I'm Trixie, a fractional COO and embedded operator for founder-led businesses. My core job: run your agency so you can grow it. → 6+ years operating inside founder-led businesses and agency environments → 30+ founder-led businesses and agency-style environments supported → Longest active client engagement: 6 years (still ongoing) → Helped execute a campaign launch that generated $405,000 in a single push (National Bible Bee, 2025) → Managed teams up to 20 people across async operations → BS in Computer Engineering + MBA; former Business Analyst at the Department of Science and Technology (DOST), Philippines When you work with me, I won't only send status updates and wait for instructions. Instead, I make calls, direct the team, manage client relationships, and build the operating clarity that lets your business scale without adding chaos. What I bring that most operators don't is that I spent 5+ years in IT and 5+ years executing inside digital marketing. Paid ads, email campaigns, launch ops, content production, before moving fully into operations. That means I understand how marketing decisions affect delivery capacity, how delivery affects team structure, and how team structure affects growth. I moved into operations because I kept seeing the same pattern: the marketing strategy was solid, but the operational layer couldn't hold the load. Operators who come from only one lane often miss those connections. Who I work best with: Marketing agency founders at roughly $50K+ in revenue with a small team, who have real momentum but feel like the business is more dependent on them than it should be. If growth has outpaced your structure and you need someone to step in, take ownership, and build operating clarity without slowing you down. How I work: I work async, manage my own 3–5 person support team, and I'm the sole client-facing point of contact. My team supports me campaign execution and AI-related builds when the engagement calls for it. If any of this sounds like your situation, hit the green button and tell me what's breaking.