Mahnoor R.
Creative Strategist & Direct Response Copywriter | Meta Ads | DTC Ecom
📌 An executive coach hired me to write the launch sequence for her $1,000 group cohort. She sold out in 7 days, making $17K that week. 📌 An info-product brand (it was a $17 offer) brought me on as their email list manager. I took over the copy and grew the channel from $0 to $12K/month. 📌 Built a quiz funnel and welcome sequence for a high-ticket ecommerce brand (£1,890 AOV). Drove £119,149 in email-attributed revenue. You'll find the full case studies and screenshots in my portfolio below ⤵️ ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Hey, I'm Mahnoor (call me Noor) 👋 I'm a conversion copywriter and strategist for coaches, course creators, and high-ticket ecommerce brands. Early in my career, I worked as a school teacher for 12 year olds. Teaching kids, helped me learn how to breakdown complex ideas into easy words. Even today, I write in a way a 12 year old can understand. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 💬 WHAT CLIENTS SAID ABOUT ME: ⭐ "I really loved working with Mahnoor. She followed the instructions perfectly. And even more importantly: HER EMAILS MAKE MONEY! I've sent her a 7-day sequence to 1000 subscribers (as a test). And just 1 of her emails generated $276.85 for a $17 product. Trust me, Mahnoor knows what she's doing. Or… don't trust me… so she has more time to write for my projects… your loss haha ;)" - Thijmen ⭐ "Mahnoor did such a great job with the sales email for my retreat that I sold out in one week." — Jen Coken, Executive Coach ⭐ "Her quiz funnels hit our 5–10% conversion benchmark every single time. I hired her as a copywriter, but she's one of those people with real leadership energy. She's a keeper." — Alefiya Khorakiwala, Co-founder, Nomads Marketing ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 📧 WHAT I DO: 🔹 End-to-end email management: I own your email channel from strategy to execution: campaign planning, copywriting, segmentation, automation, and performance reporting. Proficient in ActiveCampaign, Klaviyo, ConvertKit, and MailerLite. 🔹 Sales funnels: Quiz and webinar funnels for coaches, course creators, and high-AOV ecommerce brands. I build the full system — opt-in pages, landing pages, and email sequences — designed to convert from the first touchpoint. 🔹 Email copywriting: Launch sequences, welcome flows, nurture campaigns, and broadcast emails for coaches, course creators, and info-product brands. Grounded in voice-of-customer research, not templates. 🔹 E-commerce email flows: Klaviyo flows that drive revenue: welcome, abandoned cart, browse abandonment, post-purchase, and win-back. Built for high-AOV brands where every email needs to earn its place. 🔹 E-commerce copywriting: Product descriptions, Facebook ads, and landing pages that turn browsers into buyers. 🔹 Advertorials: Long-form direct-response advertorials for cold traffic. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ MY APPROACH TO EVERY PROJECT: Most copy fails for one reason: guesswork. The writer guessed what the customer wanted. They guessed which objection to handle or which line would land. Then wrote something clever and wondered why it didn't convert. Before I write a word… 🔹 I mine your customers' actual words. Reddit and Quora threads where they vent. YouTube comments under your competitors' videos. Amazon reviews where people explain exactly what almost stopped them from buying. That's where the real objections live. 🔹 I interview your customers when we need to go deeper. 3-6 calls with recent buyers usually surface the one phrase that becomes your subject line, your headline, and your hook. 🔹 I audit your offer and funnel. What makes your offer genuinely different (not just "high quality" and "great support")? ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 📚 TRAINED BY THE BEST: 🎓 Joanna Wiebe (Copyhackers) → conversion copywriting & VOC research ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 👋 Let's talk if you're: - A coach or course creator with a launch coming up and a list that should convert harder - A premium e-commerce brand with strong traffic and an underused email channel - A founder with a funnel that needs a strategist, not just a writer …shoot me a message. I'll tell you whether we’re the right fit. Cheers! Noor P.S. When I'm not crafting high-converting emails, I’m binge-watching Netflix with a bowl of pasta. I'm also a proud plant mom to over 37 plants and can't resist adding more to my collection. If I'm not at my desk, I'm likely exploring my local nursery or losing myself in a cute bookshop. :) ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Keywords: Email Marketing, Email Copywriter, Conversion Copywriter, Sales Funnel Copywriting, Quiz Funnel, Webinar Funnel, Klaviyo, ActiveCampaign, ConvertKit, MailerLite, Email Automation, Email List Management, Welcome Sequence, Klaviyo Flows, Course Creator Email Marketing, Coach Email Marketing, Info Product Copywriter, Ecommerce Email Marketing, Direct Response Copywriter, Ecommerce Email Copywriter
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.9k
Billed in all: $7,964$8k
$1.9k in the last 6 months
Across 50 contracts
Earnings, last 30 days
Skill rankings: Top 18% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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