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Alex W.
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Alex W.

Brand Identity Designer and Brand Strategist

🥈22nd Annual Davey Award-winning designer. I build bold, strategic brand identities that don’t just look good; they perform. Whether it’s a logo that scales, a visual system that adapts, or brand assets that resonate, my designs are built for real-world impact. 🔹 Identity & Logo Systems – Cohesive, adaptable, and built to scale 🔹 Brand Assets & Collateral – Icons, patterns, custom typography, and more 🔹 Strategic Design Thinking – More than aesthetics. Design that serves a purpose From clothing lines to pitch decks, murals to digital platforms, I craft brands that are clear, confident, and built to last. Let’s create something that tells your story, makes an impression, and stands the test of time.

🇺🇸Albuquerque, United States$80/hr100% JSS4.97 (15)Since Dec 2020
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Earnings and projects

MRR
$435

Last 6 months ÷ 6

World#83,493 / 412k
🇺🇸Country#12,283 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $2.6k

Total earnings
$27k

Billed in all: $29k

World#119,296 / 412k
🇺🇸Country#20,310 / 62.1k
Per project
$984

$522 in the last 6 months

World#125,185 / 412k
🇺🇸Country#21,322 / 62.1k
Projects, last 6 months
5
0% fixed100% hourly
World#41,746 / 412k
🇺🇸Country#5,872 / 62.1k
Projects in all
27

Across 28 contracts

32% fixed68% hourly
World#106,301 / 412k
🇺🇸Country#15,735 / 62.1k

Earnings, last 30 days

$28.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$28.0k$28.5k$29.0k$29.5kOct 8Oct 23Nov 7

Skill rankings: Top 9% in Business Card

Ranked by MRR among everyone on Upwork with the skill.

  1. #79Stationery Design746 freelancers · 🇺🇸 #19Top 11%
  2. #82Logomark403 freelancers · 🇺🇸 #11Top 20%
  3. #143Business Card1,578 freelancers · 🇺🇸 #23Top 9%
  4. #211Brand Positioning909 freelancers · 🇺🇸 #77Top 23%
  5. #443Digital Marketing Materials1,754 freelancers · 🇺🇸 #118Top 25%
  6. #448Brand Guidelines2,070 freelancers · 🇺🇸 #98Top 22%
  7. #812Branding & Marketing3,758 freelancers · 🇺🇸 #267Top 22%
  8. #841Brand Strategy3,282 freelancers · 🇺🇸 #292Top 26%