Aashir H.

Your SaaS onboarding is losing people before they see the value. I redesign onboarding and dashboard flows for SaaS and AI products — one rebuild took retention up 38%, another up 23%. Most products don't fail because the idea is weak. They fail because the experience quietly frustrates people until they stop coming back. Nobody sends a complaint. They just leave. Recent work: - Alerts-based SaaS tool — rebuilt onboarding around three friction points nobody had flagged. Retention up 38%. - B2B analytics app — reworked the core flow where users were silently disengaging. Retention up 23%. - DTC ecommerce store — CRO-led redesign of product and checkout pages. Conversion rate up 13%. - Ticketing app — shortened the purchase flow. Activation up 6%. How it works: we start with questions before Figma — who is dropping off, where, and why. Then wireframes, a clickable prototype you can test with real users, high-fidelity UI, and a design system your engineers can build from without guessing. Clear timelines, regular updates, no going quiet mid-project. Top Rated Plus on Upwork, top 3% of talent. 62 jobs, 2,700+ hours, a 100% Job Success Score, and a 5.0 rating. Google UX Design certified and Meta certified. I design in Figma daily, prototype in ProtoPie, and build production sites in Webflow and Framer. Research and testing are conducted in Maze, Hotjar, and Miro, with Photoshop and Illustrator for visual work. Web, iOS, and Android — SaaS dashboards, AI product design, FinTech and Crypto UI, landing pages, and design systems. If you are building a SaaS dashboard, launching an AI product, or watching users drop off and you're not sure why — send me what you're working on, and I'll tell you where to start. My Tags: UI/UX Design User Interface Design User Experience Design SaaS Figma Web Design Mobile App Design Dashboard Prototyping Wireframing Landing Page Design System Product Design UX Research User Flow Usability Testing Webflow Framer Web Application Responsive Design