Lalit K.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Oct 28, 2026.

Are you spending too much on Google Ads but not getting enough leads, sales, or profitable revenue? I help eCommerce brands, lead generation businesses, SaaS companies, and local businesses reduce CPA, increase ROAS, improve conversion rates, and scale Google Ads profitably without wasting budget on guesswork. I’m a Google Ads / PPC Specialist focused on campaign setup, Google Ads management, PPC optimization, conversion tracking, and performance marketing. I work across Google Search Ads, Google Shopping Ads, Performance Max (PMax), Display Ads, Demand Gen, YouTube Ads, and Local Services Ads, with a strong focus on measurable business results. I don’t just manage campaigns; I look at the complete conversion path, from keyword targeting and ad relevance to landing pages, tracking, conversion data, bidding, and budget allocation, so your Google Ads account has the right data to make better optimization decisions. # What I can manage for you: 🚀 1. Google Ads Management & PPC Optimization. - Services include: Google Search Ads, Shopping Ads, Performance Max (PMax), Display, Demand Gen, YouTube, and Local Services Ads. Campaign structure, keyword research, search terms, negative keywords, ad copy, bidding strategies, budget optimization, audience targeting, and ongoing performance optimization. 2. Google Shopping & Performance Max. - Services include: Google Merchant Center setup and optimization, product feeds, Shopping campaigns, PMax campaigns, product segmentation, asset groups, audience signals, search term analysis, feed optimization, and ROAS improvement. 3. Lead Generation & Local Google Ads. - Services include: High-intent Search campaigns for lead generation, local businesses, home services, healthcare, legal, real estate, SaaS, and other service-based businesses. I focus on qualified leads, CPL, CPA, conversion rates, and lead quality, not just clicks. 4. Conversion Tracking & Analytics. - Services include: GA4, Google Tag Manager (GTM), Google Ads conversion tracking, enhanced conversions, call tracking, form tracking, purchase tracking, Meta Pixel, Conversions API (CAPI), and tracking audits. If your tracking is broken, your optimization data is unreliable—I can identify and fix those issues. 5. Google Ads Audit & Account Cleanup. - Services include: I can audit existing Google Ads accounts to identify wasted spend, irrelevant search terms, poor keyword targeting, weak campaign structure, tracking problems, bidding issues, low-quality traffic, and missed optimization opportunities. 6. Landing Page & Conversion Rate Optimization. - Services include: I review landing pages and conversion paths and provide practical recommendations to improve conversion rate, lead quality, CPA, and ROAS. 7. A/B Testing & Performance Optimization. - Services include: Continuous testing of ad copy, keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures to identify what produces better results. 🏆 Results I have delivered & Credentials: ✔ Google Ads Search, Shopping & Display Certified ✔ Google Analytics Certified ✔️ 98%+ Job Success Score across 34 completed Upwork projects ✔️ $627K eCommerce revenue generated through Google Ads for a single brand ✔️ $1.18 CPA achieved at scale on Meta Ads with 3,400+ purchases ✔️ 33x increase in lead conversions for a luxury real estate developer 🎓 Core Google Ads & PPC Expertise: Google Ads | Google PPC | PPC Management | PPC Advertising | Google Search Ads | Google Shopping Ads | Performance Max | PMax | Display Ads | Demand Gen | YouTube Ads | Local Services Ads | Google Merchant Center | Shopping Feed Optimization | Google Ads Audit | Google Ads Management | PPC Audit | Keyword Research | Search Term Analysis | Negative Keywords | Ad Copywriting | Bid Management | Budget Optimization | ROAS Optimization | CPA Optimization | CPL Optimization | Conversion Rate Optimization | Lead Generation | eCommerce Advertising | Performance Marketing 🔍 Tracking & Analytics: GA4 | Google Analytics 4 | Google Tag Manager | GTM | Google Ads Conversion Tracking | Enhanced Conversions | Conversion Tracking | Purchase Tracking | Lead Tracking | Call Tracking | Meta Pixel | Facebook Pixel | Conversions API | CAPI | Attribution | Analytics | Marketing Attribution ✨ Meta Ads & Paid Social: Meta Ads | Facebook Ads | Instagram Ads | Paid Social | Retargeting | Remarketing | Lookalike Audiences | Audience Segmentation | Creative Testing | Conversion Campaigns | Lead Generation | eCommerce Advertising ⚙️ Industries I have worked with: eCommerce | Shopify | WooCommerce | SaaS | Healthcare | Dental | Legal | Real Estate | Insurance | Finance | Home Services | HVAC | Roofing | Solar | Education | Local Business | B2B | B2C ### AI & Modern Marketing AI Marketing | AI Advertising | AI Ad Optimization | AI Creative Testing | AI Copywriting | ChatGPT | Gemini | Claude | AI Automation