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Leo S.
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Leo S.

Brand Strategist | Designer

I help companies build brands that drive measurable business outcomes, stronger positioning, higher close rates, and the kind of visual identity that makes competitors nervous. ✅ 100% Job Success · Expert-Vetted · $400K+ earned on Upwork · 3,000+ hours delivered Over the past decade I've led brand strategy and identity work for Salesforce, Slack, Chase, and 130+ growing companies. Clients come to me for agency-caliber thinking and execution without the agency overhead, timeline, or account manager game of telephone. You work directly with me, start to finish. 🎯 Brand Strategy & Positioning Market research, competitive analysis, messaging architecture, and positioning frameworks that give your brand a clear lane 🎨 Visual Identity Systems Logos, typography, colour systems, and brand guidelines built to scale across every touchpoint 📐 Brand Collateral Pitch decks, marketing assets, packaging, web design, and everything your team needs to show up consistently 🧭 Creative Direction Art direction and design leadership for teams that need senior-level guidance without a full-time hire Most engagements are fixed-price and scoped after a short discovery call. Past projects have ranged from focused logo and identity work for startups to full-scale brand systems for enterprise teams. 🌐 Portfolio: leoschwarz.ca

🇨🇦Toronto, Canada$150/hr100% JSS4.99 (71)Since Dec 2020

Earnings and projects

MRR
$675

Last 6 months ÷ 6

World#65,260 / 412k
🇨🇦Country#1,010 / 7,133
Revenue, last 30 days
—

Read daily since Nov 2, under 30 days

Total earnings
$415k

Billed in all: $428k

World#4,138 / 412k
🇨🇦Country#130 / 7,133
Per project
$3k

$1.3k in the last 6 months

World#54,889 / 412k
🇨🇦Country#953 / 7,133
Projects, last 6 months
3

Across 4 contracts

50% fixed50% hourly
World#66,479 / 412k
🇨🇦Country#997 / 7,133
Projects in all
136

Across 144 contracts

50% fixed50% hourly
World#18,190 / 412k
🇨🇦Country#363 / 7,133

Earnings, last 30 days

$428kNothing earned since Nov 2Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$420k$425k$430k$435kNov 2Nov 5Nov 7

Tracked from Nov 2, 2026.

Skill rankings: Top 10% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #31Contemporary Style220 freelancers · 🇨🇦 #1Top 14%
  2. #39Monogram Logo289 freelancers · 🇨🇦 #1Top 13%
  3. #70Logotype505 freelancers · 🇨🇦 #1Top 14%
  4. #97Minimalist841 freelancers · 🇨🇦 #1Top 12%
  5. #118Print Marketing Materials635 freelancers · 🇨🇦 #6Top 19%
  6. #165Brand Positioning909 freelancers · 🇨🇦 #5Top 18%
  7. #308Corporate Brand Identity2,351 freelancers · 🇨🇦 #5Top 13%
  8. #321Brand Guidelines2,070 freelancers · 🇨🇦 #4Top 16%