Leo S.
Brand Strategist | Designer
I help companies build brands that drive measurable business outcomes, stronger positioning, higher close rates, and the kind of visual identity that makes competitors nervous. ✅ 100% Job Success · Expert-Vetted · $400K+ earned on Upwork · 3,000+ hours delivered Over the past decade I've led brand strategy and identity work for Salesforce, Slack, Chase, and 130+ growing companies. Clients come to me for agency-caliber thinking and execution without the agency overhead, timeline, or account manager game of telephone. You work directly with me, start to finish. 🎯 Brand Strategy & Positioning Market research, competitive analysis, messaging architecture, and positioning frameworks that give your brand a clear lane 🎨 Visual Identity Systems Logos, typography, colour systems, and brand guidelines built to scale across every touchpoint 📐 Brand Collateral Pitch decks, marketing assets, packaging, web design, and everything your team needs to show up consistently 🧭 Creative Direction Art direction and design leadership for teams that need senior-level guidance without a full-time hire Most engagements are fixed-price and scoped after a short discovery call. Past projects have ranged from focused logo and identity work for startups to full-scale brand systems for enterprise teams. 🌐 Portfolio: leoschwarz.ca
Earnings and projects
Last 6 months ÷ 6
Read daily since Nov 2, under 30 days
Billed in all: $428,007$428k
$1.3k in the last 6 months
Across 4 contracts
Across 144 contracts
Earnings, last 30 days
Tracked from Nov 2, 2026.
Skill rankings: Top 10% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
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- #70Logotype505 freelancers · 🇨🇦 #1Top 14%🇨🇦#1 of 5
- #97Minimalist841 freelancers · 🇨🇦 #1Top 12%🇨🇦#1 of 7
- #118Print Marketing Materials635 freelancers · 🇨🇦 #6Top 19%🇨🇦#6 of 18
- #165Brand Positioning909 freelancers · 🇨🇦 #5Top 18%🇨🇦#5 of 24
- #308Corporate Brand Identity2,351 freelancers · 🇨🇦 #5Top 13%🇨🇦#5 of 37
- #321Brand Guidelines2,070 freelancers · 🇨🇦 #4Top 16%🇨🇦#4 of 47