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Leonardo F.
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Leonardo F.

Digital Brand Designer | Web Development & Site Management

Hello! I'm Leonardo Farfan. I graduated from LUISS Guido Carli University in Rome with a degree in Management and Computer Science (110 cum laude), and I’m currently studying Computer Engineering at Politecnico di Torino. Alongside my academic path, I’ve built solid experience in Website Management and Development, Graphic Design, Branding, Video Post-Production, and Digital Marketing. I’ve completed more than 80 courses and certifications across these fields, and I’ve worked on a wide range of projects, both here on Upwork and independently, helping businesses improve their online presence, technical reliability, and overall communication. In website development, I work with WordPress, HTML, CSS, JavaScript, PHP, and server management. I regularly maintain, update, secure, and optimize websites for agencies and businesses, ensuring they run smoothly and stay aligned with best practices. Branding is also one of my strongest areas. I can support you throughout the entire process: defining your brand concept, designing the visual identity, refining existing materials, or creating new assets tailored to your company. I believe branding is not just about aesthetics: it’s about giving your business a clear voice and a consistent, memorable identity. My work philosophy is simple: clear communication, reliability, and a focus on delivering high-quality results. If you’d like to see the type of work I do, feel free to check the portfolio on my profile. I’m a native Spanish speaker, fluent in English (C2), and conversational in Italian (B2). Looking forward to collaborating with you. — Leonardo Farfan

🇮🇹Rome, Italy$15/hr100% JSS5.00 (7)Since Dec 2020

Earnings and projects

MRR
$891

Last 6 months ÷ 6

World#53,227 / 412k
🇮🇹Country#266 / 3,095
Revenue, last 30 days
$1.3k

Last 6 months: $5.3k

World#34,180 / 412k
🇮🇹Country#173 / 3,095
Total earnings
$13k

Billed in all: $13k

World#176,607 / 412k
🇮🇹Country#1,076 / 3,095
Per project
$848

$2.7k in the last 6 months

World#136,862 / 412k
🇮🇹Country#820 / 3,095
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇮🇹Country#591 / 3,095
Projects in all
15

Across 16 contracts

44% fixed56% hourly
World#161,377 / 412k
🇮🇹Country#1,232 / 3,095

Earnings, last 30 days

$13.3k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$11k$12k$13k$14kOct 8Oct 23Nov 7

Skill rankings: Top 9% in Adobe Illustrator

Ranked by MRR among everyone on Upwork with the skill.

  1. #60Brand Book Design392 freelancers · 🇮🇹 #2Top 15%
  2. #141Brand Marketing1,198 freelancers · 🇮🇹 #1Top 12%
  3. #238Corporate Brand Identity2,351 freelancers · 🇮🇹 #5Top 10%
  4. #281Brand Design2,324 freelancers · 🇮🇹 #3Top 12%
  5. #368Brand Identity Design3,030 freelancers · 🇮🇹 #3Top 12%
  6. #406Brand Identity & Guidelines3,286 freelancers · 🇮🇹 #5Top 12%
  7. #506Brand Development3,166 freelancers · 🇮🇹 #8Top 16%
  8. #942Social Media Advertising7,006 freelancers · 🇮🇹 #3Top 13%