Solomon A.

Klaviyo Expert -- Email Flows, Campaigns & Shopify DTC Email Marketing

If your Klaviyo account has been live for months and email is still under 15% of revenue, the flows probably look active but are not built correctly underneath. Triggers misfiring. Purchaser exclusion missing. Segmentation suppressing your best subscribers from every send. Browse abandonment firing for people already in checkout. These are not copy problems. They are structural problems and they are why rewriting subject lines never moves the number. Or maybe you are not dealing with a broken system. Maybe you have never had one at all. Klaviyo is installed but nothing has been built on top of it yet. Or you have not even set up Klaviyo and you are starting from zero. Either way, every subscriber who abandons a cart, views a product, or places an order is receiving nothing. That is recoverable revenue leaving your store every single day with no system in place to catch it. Either way, I fix this. I am a Klaviyo Email and SMS specialist with five-plus years working exclusively with DTC brands on Shopify. I build flows from scratch, audit accounts that are underperforming, manage monthly campaigns and calendars, recover deliverability, migrate lists from Mailchimp, Brevo, and Flodesk, and design branded emails in Figma. Everything end to end, inside Klaviyo. Here is what that looks like in practice. Green Blazer, a DTC rolling papers and smoking accessories brand, had Klaviyo active but no structured flow system and no campaign strategy. I rebuilt the full flow suite, introduced engagement-based segmentation, and took over weekly campaign management including copy, design, and execution. Monthly email revenue grew to over $8,000 from a list that had been generating almost nothing before the rebuild. Veria Travel had been sending campaigns for nine months and generating roughly $1,000 in total email revenue across that entire period. Within 60 days of a full Klaviyo system rebuild, email revenue crossed $25,000. Same list. Same product. Different system. The brands I work with are in supplements, skincare, wellness, apparel, food, lifestyle, and accessories, mostly Shopify, occasionally WooCommerce. If the Klaviyo account exists and email is underperforming, I know exactly where to look. If it has never been built, I know how to build it correctly the first time. WHAT CLIENTS USUALLY ASK BEFORE HIRING ME Can you build flows from scratch or only optimise existing ones? Both. I build complete flow suites from scratch and audit and rebuild underperforming accounts. Most projects start with a review of what exists before deciding what to build or rebuild. How long before flows start generating revenue? Most structural fixes and new builds produce measurable improvements within the first two to three send cycles. Abandoned cart recovery, open rate trends, and email-attributed revenue percentage are the clearest early indicators. Do you write the email copy or just build the flows? I handle the full build, trigger logic, timing, conditional splits, segmentation, copy, subject lines, preview text, and design. You do not need a separate copywriter or designer for Klaviyo work. Can you manage ongoing campaigns as well as flows? Yes. I run monthly campaign calendars for retainer clients, full execution including copy, design, segmentation, scheduling, A/B testing, and performance reporting. What is the difference between your audit and a basic flow review? A basic review looks at what flows exist. My audit examines trigger conditions, timing logic, conditional splits, purchaser exclusion, segmentation accuracy, event tracking, and attribution settings simultaneously, identifying compounding issues a surface review misses entirely. Do you work with SMS as well as email? Yes. I set up and manage SMS inside Klaviyo as a coordinated channel alongside email, not as a separate broadcast tool. SMS and email work together across the same subscriber journey. WHAT I WORK ON Klaviyo flow builds: welcome series, abandoned cart, abandoned checkout, browse abandonment, post-purchase, win-back, VIP, sunset, replenishment, back-in-stock, review request, cancel-save, dunning and failed payment recovery Klaviyo account audits: flow performance, segmentation logic, Shopify event tracking, deliverability signals, attribution configuration, campaign history Campaign management: monthly calendars, copy, Figma email design, engagement-based segmentation, A/B testing, performance reporting Deliverability recovery: SPF, DKIM, DMARC, list cleaning, warmup strategy, sender reputation repair ESP migrations: Mailchimp, Brevo, Flodesk, Omnisend to Klaviyo including list import, flow rebuild, domain authentication, and warmup SMS: Klaviyo SMS setup, flow coordination, compliance, campaign management Integrations: Shopify, WooCommerce, Recharge, Gorgias, Loox, Rebuy, Yotpo, Octane AI Whether you need a full Klaviyo system built from the ground up or an existing account fixed and optimised, the next step is the same. Inbox me.