Ruturaj B.

Telehealth and DTC health brands hire me to turn their patients from one-time buyers into long-term refills. I run full-funnel growth for GLP-1, weight loss, men's and women's health, and online pharmacy: paid ads, email, and SMS that scale. Most telehealth and DTC health brands are strong on one half of the funnel and leaking the other. They buy patients on Meta and Google but never build the email and SMS engine that drives the second purchase, the refill, and the lifetime value that makes the unit economics work. I own both sides. What I do: Lifecycle, email and SMS: Klaviyo, CustomerIO, Braze, and MoEngage. Welcome, abandonment, post-purchase, refill and reorder, win-back, and education flows tuned for adherence and retention (dose titration, side-effect support, subscription saves). Retention and LTV: subscription and refill programs, segmentation, and reporting that ties spend to patients, repeat revenue, and CAC payback. Verticals I know: telehealth and telemedicine, online pharmacy and DTC Rx, GLP-1 and medical weight loss, hormone therapy (HRT and TRT), men's health, women's health and perimenopause, supplements and nutraceuticals, skincare and dermatology, and behavioral and mental health. Compliance is not optional in this space, and I build with it in mind: HIPAA-aware data handling, plus FTC and FDA advertising rules and platform health-policy limits for Rx and supplement claims. Aggressive acquisition, low risk. A few things clients care about: - Expert-Vetted on Upwork with a 95% Job Success Score, $100K+ earned, 60+ jobs, and 2,800+ hours delivered. - Founder of Propel Lifecycle Marketing, with partner-level expertise across Klaviyo, CustomerIO, Braze, and MoEngage. - Real client results: 3x boost in click rates, 40%+ open rates, and retention revenue that compounds. How I work: I start with a paid and lifecycle audit, then run either a focused build sprint or an ongoing retainer or fractional growth role. You get a clear plan, the execution itself, and reporting you can take to your board. If you are scaling a telehealth, online pharmacy, or DTC health brand and want one person who can own both acquisition and retention, send me a message with where you are and where you want to go. I reply fast.