Alexis A.

Need clearer marketing reports, reliable tracking, or dashboards that help you understand campaign performance? I help businesses and marketing agencies turn fragmented marketing data into organized reporting, actionable insights, and informed optimization decisions. With 4+ years of experience across agency, B2B SaaS, and enterprise marketing environments, I combine hands-on analytics implementation with campaign management and marketing operations experience. HOW I CAN HELP Marketing Analytics & Dashboard Development - GA4 reporting and performance analysis - Looker Studio dashboard development - AgencyAnalytics dashboard setup and client reporting templates - Cross-channel marketing performance reporting - Google Sheets and Excel reporting workflows Campaign Tracking & Performance Analysis - Google Ads and Meta Ads performance monitoring - Conversion tracking audits and troubleshooting - Attribution discrepancy investigation - KPI reporting and performance analysis - Data-informed optimization recommendations SEO & Digital Marketing Analytics - Google Search Console reporting - Semrush and Ahrefs analysis - SEO performance tracking - Website and digital campaign audits Marketing Operations & Lead Management - CRM data management and segmentation - Marketing automation support - Lead lifecycle and funnel reporting - Campaign coordination and workflow management RELEVANT PROJECT EXPERIENCE - Implemented AgencyAnalytics dashboard templates across client portfolios to support consistent client reporting. - Audited tracking across GA4, Google Ads, Meta Ads, and Pinterest Ads. - Investigated tracking and attribution discrepancies to improve reporting reliability. - Developed performance reports to help stakeholders understand campaign trends and identify optimization opportunities. - Supported demand generation and campaign execution, including work involving large contact datasets and qualified lead management. TOOLS & PLATFORMS GA4 | Looker Studio | AgencyAnalytics | Oviond | Google Ads | Meta Ads Manager | Google Search Console | Semrush | Ahrefs | Google Sheets | Excel | SQL | Python | Marketo | Salesforce | HubSpot Clients and collaborators have recognized my attention to detail, communication, adaptability, and ability to take ownership of complex tasks. If you need help setting up analytics dashboards, improving marketing reporting, auditing tracking, or making sense of campaign data, let's discuss your project and the insights you need to uncover.