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Muhammad S.
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Muhammad S.

PPC Specialist | Google Ads, Bing Ads, Meta & TikTok Ads | GA4 | GTM

🏆 Conversion Rate Optimization (CRO) + Paid Ads Specialist 🏆 6+ Years of Performance Marketing Experience 🏆 Avg. 5x ROI Delivered for Clients ✅ Top Rated Plus | ✅ 100% Job Success | ✅ 5-Star Client Feedback I help B2B & B2C brands turn ad spend into measurable revenue, averaging 5x ROI across Google, Microsoft/Bing, Meta & TikTok. 🚀 Hi, I'm Muhammad Shoaib, a Top Rated Plus performance marketer with 6+ years of experience managing PPC and paid social campaigns for brands that care about results, not vanity metrics. My focus isn't just running ads. It's improving the full funnel so every dollar of budget turns into leads, sales, and ROI. That means tight tracking, continuous testing, and clear reporting at every step. ✅ Google Ads / PPC — Search, Display, Performance Max & YouTube ✅ Microsoft Advertising / Bing Ads — Search campaigns, keyword strategy & optimization ✅ Paid Search & SEM — keyword research, bidding, scaling & performance improvement ✅ Meta Ads — Facebook & Instagram lead and sales campaigns ✅ TikTok Ads — creative testing & paid social growth ✅ Conversion Rate Optimization — landing page & funnel improvements ✅ GA4 + GTM — setup, events, conversions & full tracking ✅ Pixel + Server-Side Tracking — accurate data you can trust How I work: 📌 Data-driven decisions, not guesswork 📌 Continuous testing & optimization 📌 Clear, jargon-free reporting and communication 📌 ROI-focused strategy built around your goals Whether you need to scale profitable campaigns, reduce wasted spend, improve lead quality, or fix leaky funnels, I'll build a plan around your numbers and what actually moves them. Let's talk about your goals. Send me a message and I'll suggest the best strategy to move forward.

🇵🇰Bahawalpur, Pakistan$18/hr100% JSS4.87 (40)Since Jan 2021
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Earnings and projects

MRR
$645

Last 6 months ÷ 6

World#67,196 / 412k
🇵🇰Country#8,161 / 52.9k
Revenue, last 30 days
$462

Last 6 months: $3.9k

World#65,032 / 412k
🇵🇰Country#8,191 / 52.9k
Total earnings
$50k

Billed in all: $52k

World#76,450 / 412k
🇵🇰Country#6,560 / 52.9k
Per project
$701

$553 in the last 6 months

World#152,692 / 412k
🇵🇰Country#14,918 / 52.9k
Projects, last 6 months
7
43% fixed57% hourly
World#28,826 / 412k
🇵🇰Country#6,448 / 52.9k
Projects in all
71

Across 85 contracts

52% fixed48% hourly
World#42,159 / 412k
🇵🇰Country#6,459 / 52.9k

Earnings, last 30 days

$52.2k+$462 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$51,500$51,750$52,000$52,250Oct 8Oct 23Nov 7

Skill rankings: Top 16% in TikTok

Ranked by MRR among everyone on Upwork with the skill.

  1. #35Google Keyword Planner169 freelancers · 🇵🇰 #9Top 21%
  2. #50Tag Manager Setup245 freelancers · 🇵🇰 #6Top 20%
  3. #138Analytics & Tracking Setup620 freelancers · 🇵🇰 #16Top 22%
  4. #319Google Ads Account Setup1,074 freelancers · 🇵🇰 #37Top 30%
  5. #376Google Ad Manager1,806 freelancers · 🇵🇰 #60Top 21%
  6. #418TikTok Ad2,322 freelancers · 🇵🇰 #151Top 18%
  7. #461TikTok Marketing2,601 freelancers · 🇵🇰 #127Top 18%
  8. #567Google Analytics 42,201 freelancers · 🇵🇰 #79Top 26%