Md Masud R.

Server-Side Tracking, GA4, GTM & Meta Conversion API (CAPI) Specialist | Top Rated | 8+ Years Is your ad data wrong? Missing conversions, duplicate events, and Google Ads vs. Meta vs. GA4 numbers that don't match waste ad spend and lead to bad decisions. I fix that. I'm Masud, a Top Rated Web Analytics and Conversion Tracking specialist with 8+ years of experience. I've completed 178 jobs on Upwork for eCommerce brands, lead generation businesses, and marketing agencies, with 115 client reviews. Google Ads (Search, Display, Video, Shopping, Performance Max) and Google Analytics certified. PROBLEMS I FIX - Tags that fire in GTM but never show up in Meta, Google Ads, or GA4 - Purchases and leads reported twice, or not at all - Ad platforms that disagree with your store or CRM numbers - Browser tracking lost to ad blockers, iOS privacy limits, and cookie rules - Consent banners that break tracking SERVER-SIDE TRACKING - Server-side GTM with Stape or Google Cloud - Meta Conversions API (CAPI) with correct event deduplication - Google Ads Enhanced Conversions - GA4 server-side setup - TikTok, X (Twitter), Pinterest, Snapchat, and Reddit conversion tracking - Microsoft (Bing) Ads conversion tracking CLIENT-SIDE TRACKING AND ANALYTICS - GA4 setup, migration, audit, and troubleshooting - Google Tag Manager setup and clean-up - Data Layer implementation for Shopify, WooCommerce, and custom sites - Meta Pixel setup and fixes - Google Ads conversion tracking, including offline events and conversion values - Ecommerce, lead, form, button, and cross-domain tracking - UTM and attribution setup, including HubSpot - Consent Mode v2 and cookie consent setup GOOGLE ADS AND META ADS Good ad performance starts with accurate data. I work on the ad accounts as well as the tracking behind them, so your campaigns optimize on real conversions. Google Ads - Account audits: structure, conversion goals, settings, targeting, and wasted spend - Conversion tracking, Enhanced Conversions, and conversion value setup - Campaign setup and account clean-up - Merchant Center and Shopping feed issues - Account suspension and policy review support - GA4 and Google Ads linking, audiences, and remarketing Meta Ads - Meta Ads Manager troubleshooting and conversion reporting fixes - Pixel and Conversions API with deduplication, so Meta sees every sale - Custom conversions and event setup for lead and purchase campaigns - Account issue fixes and campaign setup support - Audiences and retargeting built on tracked events Across Platforms - Fixing mismatches between Google Ads, Meta Ads, GA4, and your store - UTM and attribution setup, so you can see which channel brings sales - Looker Studio reporting PROJECTS I'VE DELIVERED - Server-side Meta Conversions API using GTM and Google Cloud - Meta Pixel and conversion tracking through GTM and Stape - Google Ads tracking, Facebook CAPI, GTM (client and server), and GA4 in one setup - GA4, Google Ads conversion tracking, and Facebook and X CAPI through GTM and Stape for Shopify and WordPress stores - Google Tag and Pinterest server-side conversion setup - Google Enhanced Conversions fixes - X (Twitter) Ads purchase tracking on Shopify - Facebook Ads purchase tracking for ClickFunnels - Ecommerce conversion value tracking for Google, Microsoft, and Facebook Ads - Facebook Pixel and CAPI repair for WooCommerce stores PLATFORMS Shopify, WooCommerce, WordPress, Wix, Squarespace, Magento, ClickFunnels, Webflow, and custom websites. WHO I WORK WITH eCommerce and DTC brands, lead generation businesses, SaaS companies, and marketing agencies. White-label work is welcome. HOW I WORK 1. Audit: I check your current tags, events, and data in GTM, GA4, and your ad platforms. 2. Plan: I tell you what is broken, what is missing, and what it will take to fix it. 3. Fix: I build and test every event with real data, not just in preview mode. 4. Verify: I confirm the numbers match across your ad platforms, analytics, and store. 5. Hand over: You get clear notes so your team knows what changed. TOOLS I USE Google Tag Manager (web and server), Stape, Google Cloud, GA4 DebugView, Tag Assistant, Meta Events Manager, Looker Studio. WHAT YOU GET - Tags, triggers, and variables set up cleanly and tested end to end - Events that reach Meta, Google Ads, and GA4 with the right values and no duplicates - A short summary of what was changed WHEN TO HIRE ME - You are starting Google or Meta ads and want tracking built right the first time - Your ad platforms report fewer sales than your store does - Your Pixel or tag fires but conversions are missing - You are moving to server-side tracking WHY CLIENTS HIRE ME - You work directly with me, no outsourcing - Fast replies and quick delivery - Clear explanations, no jargon - I communicate in English and Bengali Send me a short message with your website, platform, and the tracking problem you're facing. I'll tell you what's likely wrong and how I'd fix it.