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Janel M.
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Janel M.

Social Media Strategist & Creative Content Designer

Intentional content. Clear branding. Real growth. Over the past few years, I've learned that successful social media isn't about posting more, it's about creating content with purpose and consistency. I'm a Social Media Strategist and Creative Content Designer with hands-on experience managing multi-platform brands. I help businesses create content that feels aligned with their brand, connects with their audience, and supports their long-term goals. My work typically includes: • Content planning and strategy • Social media graphics and visual branding • Short-form video editing (Reels / TikTok-style) • Caption writing and content creation • Content calendars and scheduling • Audience engagement and community building I enjoy turning ideas into polished, ready-to-post content. Whether it's creating graphics in Canva, editing videos, writing captions, or organizing content calendars, I like building systems that make social media feel more intentional and less overwhelming. I also use AI tools as part of my workflow to improve efficiency, generate ideas, and streamline content creation but the final output is always refined to sound human and stay true to the brand voice. I'm proactive, organized, and comfortable working independently. Once I understand the brand and goals, I can take ownership of the content process while keeping communication clear and collaborative. If you're looking for someone who can help plan, create, and manage content while maintaining a consistent brand presence, I'd love to connect.

🇵🇭San Fernando, Philippines$15/hr100% JSSSince Jan 2021

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#41,670 / 412k
🇵🇭Country#7,238 / 56.3k
Revenue, last 30 days
$1k

Last 6 months: $7k

World#42,154 / 412k
🇵🇭Country#8,459 / 56.3k
Total earnings
$63k

Billed in all: $66k

World#62,175 / 412k
🇵🇭Country#9,344 / 56.3k
Per project
$21k

$2.3k in the last 6 months

World#5,473 / 412k
🇵🇭Country#1,024 / 56.3k
Projects, last 6 months
3
0% fixed100% hourly
World#66,482 / 412k
🇵🇭Country#5,298 / 56.3k
Projects in all
3
0% fixed100% hourly
World#304,143 / 412k
🇵🇭Country#31,917 / 56.3k

Earnings, last 30 days

$66k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$64k$65k$66kOct 9Oct 24Nov 8

Skill rankings: Top 5% in Poster Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #117Community Engagement1,035 freelancers · 🇵🇭 #48Top 11%
  2. #139Poster Design2,824 freelancers · 🇵🇭 #23Top 5%
  3. #144Social Media Imagery1,915 freelancers · 🇵🇭 #31Top 8%
  4. #556Instagram7,103 freelancers · 🇵🇭 #132Top 8%
  5. #618Photo Editing10,456 freelancers · 🇵🇭 #183Top 6%
  6. #767Social Media Content Creation8,420 freelancers · 🇵🇭 #195Top 9%
  7. #913Content Creation11,949 freelancers · 🇵🇭 #182Top 8%
  8. #1,502Canva17,403 freelancers · 🇵🇭 #671Top 9%