Alessandra G.

Fractional CMO | Influencer Marketing & Brand Strategy Expert

Hi, I’m Alessandra, founder of The Talent Lab and Fractional CMO. I help brands build clear, scalable marketing strategies that drive real growth, combining brand positioning, creator marketing, business strategy, and team leadership. Over the last 12+ years, I’ve worked across the US and Europe, scaling my own 7-figure agency and leading 1,200+ influencer and brand campaigns across fashion, beauty, lifestyle, wellness, tech, hospitality, travel, and consumer brands. My background combines experience across global consumer brands with entrepreneurial execution: - Founder & CEO of The Talent Lab - Former Managing Director at Pulse Advertising - Former roles at Yves Saint Laurent Beauty and Montblanc - Professor of Digital Branding Strategy at Istituto Marangoni What I’m best at: - Brand positioning & messaging - Creator-led growth and influencer strategy - Marketing team structure and leadership - International expansion (US, EU, LATAM) - Building scalable processes for growing teams - Bridging creative, marketing, and commercial objectives I’m hands-on, strategic, and commercially minded. Companies usually bring me in when they need senior marketing leadership that feels like a true extension of the team. I help bring clarity, sharper positioning, stronger execution, and more structure to growing companies.