Wilbert K.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Entering the U.S. market, expanding into Europe, or repositioning your brand for growth? I help ambitious SMEs, technology companies, and startups navigate international expansion through sharper positioning, evidence-based go-to-market strategies, and commercially focused brand development. With 20+ years of international marketing leadership across Europe, the U.S., Asia, and the Middle East, I combine strategic thinking with practical market-entry experience. As Co-Founder of Cambridge-based KVD (Kragten & Van Doorne), I help companies translate complex products into compelling propositions that resonate with customers, partners, and investors. --- HOW WE CAN WORK TOGETHER 1. U.S. Market Entry & Go-To-Market (GTM) Strategy • Localization & Adaptation: Adapting commercial narratives, messaging, and positioning to North American expectations. • Target Mapping & Prioritization: Buyer persona segmentation, channel strategy, and competitive landscape analysis. • Entry Roadmaps: Clear, execution-ready roadmaps tailored to your commercial stage. 2. Strategic Positioning & "AI Brand Books" • Value Proposition & Messaging Matrices: Clarifying differentiation for founders, sales teams, and customers. • Modernized Brand Discovery: Building structured brand references and AI Brand Books engineered so both humans and AI-driven discovery platforms accurately understand and represent your brand. • Loop Marketing & Perception Audits: Identifying and closing gaps between your intended positioning and observed market perception. 3. Investor Pitch Decks & Sales Enablement • High-Stakes Pitchbooks: Funding presentations and investor overviews that tell a compelling narrative. • Technical Translation: Translating complex technology (SaaS, BioTech, DeepTech, CleanTech) into crisp commercial value propositions. --- SELECTED CLIENT & INDUSTRY TRACK RECORD • Biotech & Life Sciences: Strategic marketing and positioning support for rapid microbial detection technology (biotactical). • Energy Tech & Enterprise Software: U.S. market entry and GTM strategy for digital twin heating software (Gradyent). • Circular Economy & Tech: U.S. expansion positioning for automated textile recycling technology (Byewaste). --- WHY WORK WITH ME? • Author & Subject-Matter Authority: Author of "Mastering the Marketing Entry in the United States" (featuring 10 entry steps, 25+ case studies, and practical toolkits) and strategic advisor to international trade delegations. • Dual EU/U.S. Market Fluency: Native Dutch, bilingual English, and based at 1 Broadway in Cambridge, MA—giving you an on-the-ground U.S. presence with European commercial nuance. • Executive Foundation: UC Berkeley Haas School of Business (Digital Transformation) and IMD Business School. • Proven Delivery: 5.0-star Upwork track record delivering high-impact brand intensives, positioning workshops, and investor materials. --- Ready to bring clarity to your market entry or sharpen your positioning? Click "Invite to Job" or "Book a Consultation" above, share your project details, and let’s discuss your growth roadmap.