Laura A.

eCommerce Operations Manager | Marketplace Specialist | Product Launch

I take ownership of the operational side of growing eCommerce brands, with hands-on category knowledge in jewelry and handmade goods alongside my core marketplace and Shopify operations work. My core strength is Multi-Marketplace Operations on eBay and WooCommerce, where I've spent the most hours and can move fastest, with solid working experience across Shopify and Amazon, Walmart and Etsy. Day to day this means listing setup and optimisation: - Catalog accuracy - SKU and variant structure - Inventory alignment - Offer and Pricing consistency - Product-Market Fit - CRO, UX best practices, and A/B testing tools - Growth strategy - Meta & Google Ads - Customer acquisition - Marketplace integrations, product feeds, multi-channel e-commerce - Marketplace SEO - Product strategy - Business ethics TOOLS: Cin7, Sellbrite, Shopify, WooCommerce, eBay, Amazon Seller Central, Walmart, Etsy, TikTok Shop, Klaviyo, Gorgias, HelpScout, Zendesk, GA4, Google Search Console, Google Tag Manager, eRank, EverBee, Make, Zapier, OpenAI & Claude APIs, Notion, Google Workspace, Canva, Helium 10 I also bring four specialisations that tend to matter most to the founders I work with. ◽️Marketplace launch from scratch, where I run the research a store needs before going live: competitor analysis, product selection, marketplace mapping and keyword research grounded in what buyers actually search for, so nothing goes live invisible. For a jewellery-tools manufacturer, this diagnostic became the foundation of their US retail launch. ◽️Jewelry & handmade category knowledge, from making and selling handmade silver jewelry with stones on Etsy and Instagram, hands-on training in stone setting, and ongoing work with a jewelry-tools manufacturer. Comfortable with the vocabulary around metals, settings, stones and the 4Cs, and used to advising customers through written support channels like Gorgias. ◽️Subscription retention and recovery, where I diagnose churn, map failed payment patterns and build recovery frameworks. ◽️AI-assisted automation for eCommerce operations: bulk listing workflows, product copy at scale, support drafting and data syncing, always documented so the client can maintain it after me. ◽️Founder support in the operational sense: order issues, refunds and returns, fulfilment and courier coordination, KPI tracking, weekly reporting and the SOPs that keep everything repeatable. Laura