Muhammad F.

A dedicated and results-driven Performance Marketing and CRM specialist with a proven track record in developing and optimizing marketing strategies for leading online platforms. Extensive experience in the digital marketing landscape, successfully leading initiatives that drive customer acquisition, retention, and engagement. Performance Marketing: 1- Campaign Management: Expertise in conceptualizing, executing, and optimizing marketing campaigns across Google, Facebook, Snapchat, and other platforms. Skilled at onboarding affiliate partners to scale operations cost-effectively. 2- Data-Driven Strategies: Proficient in using analytics tools such as Google Analytics, AppsFlyer, Branch, and Adjust to measure and optimize campaign performance. Developed end-to-end trackers to report performance against ROI and KPIs, allowing timely interventions. 3- Conversion Rate Optimization: Proficient in identifying and addressing issues affecting conversion rates through data-led approaches. Skilled in implementing CRO plans using smart trigger campaigns to drive significant improvements in conversion rates. 4- Cost Efficiency: Skilled in developing and implementing strategies to reduce customer acquisition cost (CAC) and cost per lead, optimizing budget allocation and improving overall cost efficiency. 5- Media Planning: Expertise in conducting media planning for major branding campaigns, collaborating with creative teams to develop compelling visuals and messaging that enhance brand recognition and campaign effectiveness. Customer Relationship Management (CRM): 1- Lifecycle Marketing: Proficient in developing and implementing end-to-end lifecycle flows that enhance customer journeys and drive significant activations. Expertise in increasing customer retention, reactivations, and overall engagement through targeted marketing strategies. 2- CRM Calendar Planning: Skilled in planning and executing monthly CRM calendars using frameworks like 3x3 and RFM. Experienced in leveraging push notifications, emails, and in-app messages to meet monthly active user (MAU) targets and maximize ROI. 3- Customer Segmentation: Adept at utilizing PFM segmentation to optimize CRM lifecycle flows, reducing spending on unprofitable segments and increasing incentivization of healthy customers. Skilled in developing strategies to enhance reactivations and improve the profitable segment base. 4- Loyalty Programs: Experienced in designing and implementing loyalty programs to generate incremental revenue and improve core business KPIs With a blend of analytical expertise, creative thinking, and a passion for driving results, I am committed to delivering high-impact marketing solutions that propel business growth. Let's work together to elevate your brand and achieve your marketing goals.