Papon D.

GA4, GTM, Meta Pixel & CAPI Tracking Expert | Facebook & Google Ads

Are your Facebook Ads or Google Ads showing inaccurate conversions, missing purchases, duplicate events, or unreliable ROAS? I help businesses fix tracking problems and build accurate conversion systems using GA4, Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and Facebook & Google Ads. I work with e-commerce brands, lead generation businesses, and local service companies that need clean, reliable data before scaling ad spend. My focus is on fixing the technical setup that directly affects performance, reporting, and optimization. I can help with: - GA4 setup and audit - Google Tag Manager (GTM) setup - Meta Pixel setup - Conversion API (CAPI) setup - Facebook Pixel event setup and deduplication - Google Ads conversion tracking - Enhanced conversions setup - Lead form, call, purchase, checkout, and funnel tracking - Shopify and WordPress tracking fixes - Landing page and funnel event tracking - Tracking audit before scaling campaigns - Facebook & Google Ads campaign setup and optimization Common issues I fix: - Purchase events not firing correctly - Duplicate events in Meta Events Manager - Google Ads conversions not matching actual leads or sales - Broken GA4 or GTM setup - iOS-related attribution issues - Missing form submission or call tracking - Poor data quality affecting ad performance I do not just install tags and leave. I make sure your tracking setup reflects the real customer journey so you can make ad decisions based on accurate data. Once the data is clean, I can also help with Facebook Ads and Google Ads setup, optimization, and scaling. If your tracking is messy, your ads will never perform at their full potential. I can help you fix the setup first, then build from there with confidence. — Papon