Michaela Y.

I manage and improve Shopify stores across product data, catalogue structure, SEO, CRO, content, and storefront builds — from accurate product listings to conversion-focused customer experiences. With 7+ years of ecommerce experience, I don’t just complete individual tasks. I look at how the entire store works together: how customers find products, understand them, trust them, and ultimately buy. I focus on keeping stores accurate, organized, easy to manage, and built for better customer experience and conversion. 🛍️ Shopify Store Management & Builds ▪ Shopify store builds, redesigns, and page implementation ▪ Homepage, collection pages, PDPs, About, FAQ, and landing pages ▪ Theme customization, Liquid/CSS adjustments, and responsive/mobile-first improvements ▪ Product catalogue organization, collections, variants, merchandising, and store cleanup ▪ Brand tone, content standards, and visual consistency ▪ CRO-focused storefront and PDP improvements 📦 Product Catalogue & Data Management ▪ Product creation and updates: titles, descriptions, specifications, pricing, SKUs, variants, and options ▪ Collections, tags, metafields, related products, and catalogue structure ▪ Duplicate, incomplete, or inconsistent product-data cleanup ▪ Product image uploads, organization, filenames, and alt text ▪ SKU, inventory, supplier, and product-data spreadsheets ▪ Catalogue standardization and quality control ▪ Identifying missing information and verifying details instead of guessing ▪ Building repeatable product listing standards and workflows 🔎 SEO & Product Content ▪ SEO titles, descriptions, keywords, metafields, filenames, and alt text ▪ Benefit-focused product descriptions and product-page content ▪ On-page SEO and product-page structure ▪ Competitor and market research ▪ AI-assisted content research, editing, optimization, and quality checks 🎯 CRO, Site Audits & Conversion ▪ Full Shopify store and PDP audits ▪ Section-by-section homepage and landing-page recommendations ▪ Conversion-focused product-page copy and structure ▪ CTA hierarchy, trust signals, comparisons, FAQs, reviews, and UGC ▪ Mobile-first UX and customer journey improvements ▪ Identifying conversion leaks and opportunities ▪ Content and claims compliance reviews for supplement/ecommerce brands 🤖 AI-Powered Ecommerce Workflows ▪ AI-assisted product descriptions, SEO content, reviews, and UGC ▪ Product and lifestyle image generation ▪ Prompt engineering and reusable AI workflows ▪ Competitor and market research ▪ Google Sheets automation and data workflows ▪ AI-assisted research with human review and quality control 📊 Ecommerce Operations & Systems ▪ Excel and Google Sheets formulas, trackers, and data management ▪ Inventory, SKU, supplier, and product-data coordination ▪ SOPs, workflows, quality standards, and process improvement ▪ Catalogue cleanup, standardization, and QA ▪ ClickUp task management and workflow organization ▪ Team coordination, task assignment, and work checking 🧠 How I Work I look at ecommerce as one connected system: Product → Catalogue → Content → Customer Experience → Conversion → Operations Whether you need someone to manage a Shopify catalogue, build and improve storefront pages, clean up product data, optimize PDPs, or audit the store for conversion opportunities, I focus on accuracy, consistency, usability, and customer experience. ✨ My goal is simple: keep your Shopify store organized, conversion-ready, and easier for your team to manage.