Muhammad Bilal T.
Growth Marketing Specialist & Media Buyer | Paid Media Strategy & Ads
Most brands are wasting 30% to 50% of their ad spend on broken tracking, outdated audience funnels, and unoptimized ad creatives. If you are seeing declining ROAS, rising Customer Acquisition Costs (CAC), lower quality leads or struggling to scale past your current revenue plateau, I build the end-to-end paid media architectures that solve it. I am a Top Rated Plus Growth Marketer and Certified Media Buyer with a proven track record of working in multi-national and Inc. 5000 companies. I don't just "manage campaigns", I engineer data-driven acquisition engines that directly impact your bottom line. Here is how I help clients resolve critical growth bottlenecks and hit their revenue goals: 🚀 FULL-FUNNEL PAID MEDIA STRATEGY I build cohesive, omni-channel ad frameworks across Meta (Facebook & Instagram), Google (Search, Shopping, PMax), TikTok, and LinkedIn. Your brand stays top-of-mind exactly where your buyers discover, research, and purchase. 📊 MARKETING ANALYTICS & ATTRIBUTION FIXES Standard tracking is broken. I integrate advanced Conversions API (CAPI), Google Tag Manager, and GA4 to ensure your data is perfectly clean. You will know exactly which ad dollar is driving real, incremental revenue. 🎨 PERFORMANCE-DRIVEN CREATIVE & COPYWRITING Great media buying fails without winning creatives. I bridge the gap by designing high-converting ad visuals and writing compelling short/long-form ad copy tailored to your exact target demographics. 💼 WHAT I DO FOR YOUR BUSINESS: ✅ Meta Ads: Full Account Audits, Advanced Custom/Lookalike Architectures, CAPI Setup, Creative Testing Frameworks. ✅ Google Ads: High-Intent Search Campaigns, Feed Optimization, Performance Max (PMax) Architecture, Google Merchant Center. ✅ Funnel Optimization: Retargeting Sequences, Landing Page UX Advisory, A/B Split Testing. 📜 ELITE CREDENTIALS & TRUST: 🟢 Meta Certified Media Buying Professional 🟢 Meta Marketing Analytics Professional 🟢 Google Digital Marketing & E-commerce Professional 🟢 Native/Fluent English Speaker (IELTS Academic 7.5 Band) If you are looking for an execution-only task-doer, I am likely not the right fit. But if you want a reliable growth partner to take complete ownership of your paid media, scale your business, and maximize your profitability, let’s talk. 📩 Click the "Invite to Job" or "Message" button to schedule a brief strategy call.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9.1k
Billed in all: $41,522$42k
$2.3k in the last 6 months
Across 14 contracts
Earnings, last 30 days
Skill rankings: Top 7% in Social Media Marketing Plan
Ranked by MRR among everyone on Upwork with the skill.
- #66Social Media Marketing Plan1,014 freelancers · 🇵🇰 #10Top 7%🇵🇰#10 of 115
- #85Display Ad700 freelancers · 🇵🇰 #10Top 12%🇵🇰#10 of 83
- #86Search Engine Marketing Strategy630 freelancers · 🇵🇰 #12Top 14%🇵🇰#12 of 115
- #192Social Media Marketing Strategy2,317 freelancers · 🇵🇰 #31Top 8%🇵🇰#31 of 353
- #205Marketing Analytics1,577 freelancers · 🇵🇰 #19Top 13%🇵🇰#19 of 143
- #278Facebook Ad Campaign2,495 freelancers · 🇵🇰 #56Top 11%🇵🇰#56 of 587
- #305Google Analytics 42,201 freelancers · 🇵🇰 #32Top 14%🇵🇰#32 of 366
- #560Social Media Content Creation8,420 freelancers · 🇵🇰 #55Top 7%🇵🇰#55 of 834