Yulia J.

I help eCommerce brands turn Klaviyo into a structured, revenue-generating channel - not just emails being sent, but a system that supports consistent growth, retention, and long-term customer value. With 5+ years of experience working in-house within established eCommerce companies, my approach is grounded in real operational experience - not isolated freelance tasks. I’ve worked with brands such as Nord Security, Kilo Health, and Moon Magic, managing email marketing as an integrated part of the business, alongside product, design, and performance teams. 🎓 Experience & Scale • 5+ years in eCommerce email marketing • $13M+ in email revenue generated • Managed databases of 2M+ subscribers • Full ownership of lifecycle marketing: from strategy to execution and optimization • Experience working cross-functionally with marketing, design, and growth teams 📈 What this means for your business I approach email as a system, not a series of disconnected actions. This allows me to: • Identify where revenue is being lost • Build clear and scalable lifecycle structures • Align campaigns, flows, and segmentation into one cohesive strategy • Support both short-term performance and long-term retention 📲 When clients typically reach out • Klaviyo is set up, but results feel inconsistent • Flows exist, but performance is unclear or under-optimized • Campaigns are being sent without a clear structure • Segmentation is underdeveloped or difficult to manage • They want to build a strong foundation from the beginning 👩🏻‍💻 Scope of work • Email marketing strategy & lifecycle mapping • Klaviyo setup or migration • Core flow systems (welcome, abandoned cart, post-purchase, winback, VIP) • Segmentation & list architecture • Campaign planning & optimization • Account audits with clear, actionable insights • A/B testing and performance improvements • Conversion-focused email design aligned with your brand ⚙️ How I work My approach is structured, calm, and detail-oriented. I prioritize: • clarity over complexity • consistency over short-term spikes • communication and collaboration with your team • solutions that are realistic and sustainable 🤝 Best fit I work best with brands that are looking for: • a reliable, long-term email partner • a thoughtful and organized approach • strategy combined with hands-on execution • a focus on revenue, retention, and customer experience 📩 If you’re looking to turn email into a clear and dependable growth channel, I’d be happy to connect.