Dayo S.
Senior CRO & Experimentation Specialist | Audit, Design, Test & Grow
I run end-to-end CRO programmes for serious DTC brands. Audit, hypothesis, design, ship, measure, repeat, across the whole funnel: hero, PDP, cart, checkout, AOV. Not just decks. Shipped tests. More from Upwork clients: ⭐⭐⭐⭐⭐ "Wow, wow, wow! I am absolutely floored by the quality of the work Dayo does. I asked for a CRO audit of my new website and, wow, did he provide! The audit is detailed, comprehensive, and filled with suggestions for how I can improve. Dayo is communicative and highly skilled. The next time I need any sort of CRO work done, Dayo will be my number one choice - and he should be yours too!" ⭐⭐⭐⭐⭐ "Great job! Throughout the audit process, Dayo was highly communicative, ensuring that every step was clear and aligned with our goals. The audit report was thorough, easy to understand, and packed with insightful analysis that highlighted the areas needing improvement. Each recommendation was backed by data and clear reasoning. ⭐⭐⭐⭐⭐ "I used Dayo to program many versions (over 300) of website alternatives for testing. The work was extremely detailed. Dayo quickly grasped what we were trying to do (which was a little unusual), guided us so we used the most appropriate programming to interface with our research, and got this super-complicated project done. You can imagine how much communication it took to deliver 300 different programs and how challenging the timeline was. Dayo communicated fully and met all deadlines. I would not hesitate to recommend Dayo to anyone and will use him again when i get the chance." ⭐⭐⭐⭐⭐ "We met with Dayo to discuss a redesign of some areas of our website. Dayo was very insightful and provided us with great feedback. I would definitely recommend him!" ⭐⭐⭐⭐⭐ "Dayo was a pleasure to collaborate with on our e-commerce Conversion Rate Optimization project. From the outset, he clearly communicated his process and set realistic expectations regarding the timeline. True to his word, Dayo consistently met all deliverables within the agreed timeframe. His expertise in e-commerce and track record of improving conversion rates for online businesses were evident throughout the project. Dayo meticulously analyzed our e-commerce website and customer journey, identifying key areas for improvement. He then devised and implemented effective strategies to enhance our conversion rates and revenue. Highly recommended." ⭐⭐⭐⭐⭐ "Does it all, UX, UI, Data Analytics, the most well-rounded professional I've ever worked with. Genius!" About me: 8+ years as a CRO specialist. Top Rated Plus on Upwork for 5+ years. 100+ five-star reviews on Upwork. What I do: CRO audits, heuristic evaluation, A/B test design, expermentation, growth research, conversion landing page design, GA4 analysis, Hotjar and Clarity setup, qualitative and quantitative research, copy testing, competitor analysis. Let's start a conversation. No sales pitch, no pressure. Just a conversation about your challenges and whether there's a good fit to work together. 👨🏻💻 Core Expertise: Experience-Based Assessment, Heuristic Evaluation, Behavioral Science & User Behavior Analysis, Data-Informed UX Design, Conversion Landing Page Design, Quantitative Analysis, Qualitative Analysis, Experiment Design & Testing, Clarity/Hotjar Setup and Analysis, GA4 Analysis, and Competitor Analysis, Copy Testing.
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 8, under 30 days
Billed in all: $329,612$330k
$487 in the last 6 months
Across 16 contracts
Across 178 contracts
Earnings, last 30 days
Read once a week before Nov 3, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one. No data since Nov 5, 2026.
Skill rankings: Top 7% in Qualitative Research
Ranked by MRR among everyone on Upwork with the skill.
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