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Fatima E.
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Fatima E.

Marketing for Service Businesses: Google Ads, Meta Ads, SEO, Website

[ STOP PAYING FOR TRAFFIC THAT NEVER TURNS INTO CUSTOMERS ] I help local service businesses build the entire marketing system that turns strangers into booked, paying customers: Google Ads, Meta Ads, Google Business Profile, Website, SEO and Social Media Marketing, all working together. Most freelancers fix one piece and leave the rest broken. I build the whole funnel. A website that converts, ads that bring the right people to it, and a social presence that makes them trust you before they call. Across my clients, my approach has: ✅ Increased website conversions by an average of 40% ✅ Lowered cost per lead (CPL) by 35% within the first 60 days ✅ Boosted phone calls and booking form completions by 45% 🎯 Who I Work With Businesses that make money from bookings and appointments. Med spas, aesthetics studios, cleaning companies, home services, contractors, property managers, counselling practices, tour and charter operators. Clients in the US, UK, Canada and the Caribbean. Current and recent clients include Luxe Esthetic Studio, Parker Helicopters, Cayman Kind Watersports, West Bay Oasis and Expansion Counseling Center. 🛠️ What I Do For You Google Ads: search and local campaigns built around booking intent, not traffic. Negative keyword work, geo targeting down to service area, call and form tracking so you can see what a lead actually costs. Meta and Instagram Ads: offer testing and creative built for local audiences, not national ecommerce funnels. Websites and landing pages: WordPress and Shopify builds designed around one job, getting the enquiry. Mobile first, fast, with the booking path in front of the visitor instead of buried. Conversion rate optimization: fixing the site you already have when the ads are fine and the leads are not. SEO: local search, Google Business Profile, service page structure. RESULTS Cayman watersports and charter client: full website rebuild plus CRO, Google Ads and SEO. Booking engine revenue up 400% in 6 months. Medical spa Google Ads: 80% above category benchmark on click through rate, 20% conversion rate, cost per conversion held below target. 100% Job Success Score across 63 jobs and 4,258 hours. Top Rated Plus. Google Ads Search certified, Meta certified. HOW WE START Send me your website and tell me what you sell and where you serve. I'll look at your site, your Google Business Profile and your ads if you're running any, then come back with what's costing you leads right now and what I'd fix first. That review is free and it's specific to your business. If it's a fit, we start with one channel and one number we're trying to move. You decide from there.

🇵🇰Karachi, Pakistan$35/hr100% JSS4.94 (42)Since Jan 2021
GlobeUpwork

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#27,037 / 412k
🇵🇰Country#3,120 / 52.9k
Revenue, last 30 days
$2.3k

Last 6 months: $10k

World#17,768 / 412k
🇵🇰Country#1,991 / 52.9k
Total earnings
$82k

Billed in all: $85k

World#48,741 / 412k
🇵🇰Country#3,901 / 52.9k
Per project
$1.3k

$1.2k in the last 6 months

World#107,277 / 412k
🇵🇰Country#9,206 / 52.9k
Projects, last 6 months
9

Across 10 contracts

20% fixed80% hourly
World#21,105 / 412k
🇵🇰Country#4,824 / 52.9k
Projects in all
65

Across 82 contracts

57% fixed43% hourly
World#46,499 / 412k
🇵🇰Country#7,161 / 52.9k

Earnings, last 30 days

$84.6k+$2.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$82k$84k$86kOct 8Oct 23Nov 7

Skill rankings: Top 6% in WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #45Local Search Ads309 freelancers · 🇵🇰 #3Top 15%
  2. #66Marketing Audit582 freelancers · 🇵🇰 #6Top 11%
  3. #89Google My Business1,107 freelancers · 🇵🇰 #17Top 8%
  4. #176Google Ads Account Setup1,074 freelancers · 🇵🇰 #12Top 16%
  5. #256Google Ads Account Management1,516 freelancers · 🇵🇰 #23Top 17%
  6. #337Campaign Management3,111 freelancers · 🇵🇰 #92Top 11%
  7. #402Google Tag Manager3,074 freelancers · 🇵🇰 #37Top 13%
  8. #455Search Engine Marketing3,899 freelancers · 🇵🇰 #38Top 12%