Robert P.

Freelance PR consultant and CPD-certified AI trainer, working with B2B technology and enterprise organisations across the UK and internationally. Ten years in-house and agency, now delivering senior PR and communications as a senior external partner. I work with organisations that need senior communications thinking without adding a permanent hire. That typically means fractional PR leadership, ongoing retainer partnerships, or fixed-fee projects for specific moments like funding rounds, product launches or building visibility in AI-driven search. What I do – Senior PR consultancy and fractional PR leadership for B2B tech and enterprise organisations – Media relations across UK, European and international trade and business press – Executive thought leadership, LinkedIn content and long-form editorial – Category positioning and strategic communications counsel – AI search visibility and GEO strategy, including dedicated audit and citation-building work – Pre-announcement campaigns for funding rounds, product launches and major milestones – AI for PR training workshops for in-house and agency communications teams Sector experience 10 years across B2B technology (SaaS, enterprise software, deep tech, AI, fintech), industrial and engineering, space and aerospace, creative industries, and health and life sciences. The common thread is organisations operating in technical or complex categories, where communications needs to translate specialist detail into commercial narrative. How I work Engagements are led and delivered by me directly. Clients work with one senior consultant throughout, from first conversation through to ongoing delivery. No account manager layer, no junior team running the activity, no blended rate. AI and modern PR I'm a CPD-certified AI trainer and use tools like ChatGPT, Claude, Perplexity and Gemini every day in live PR work. Earned media and third-party citations are now the primary inputs into how organisations appear in AI-driven search, which makes PR more strategically important than it has been in years.