Washim A.
Conversion Tracking Specialist | Meta Pixel CAPI, Server-Side GTM, GA4
Your Meta Pixel says 101 sales, Shopify says 73, Google Ads says 86, and CRM says something completely different. Which number do you trust? Some differences are due to attribution. My job is to fix what’s actually wrong. I fix broken conversion tracking, missing purchases, duplicate events, incorrect conversion values, attribution gaps, low Event Match Quality (EMQ), and CRM-to-ad-platform tracking issues My core expertise includes Meta Pixel & CAPI, Google Ads Conversion Tracking, GA4, Google Tag Manager (GTM), Server-Side Tracking, Stape, Shopify tracking, and CRM/Offline Conversion Tracking. I don't just install tags and walk away. I diagnose the root cause, fix the implementation, validate the entire tracking flow, and make sure your ad platforms receive reliable conversion data for optimization. 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 | 𝟲+ 𝗬𝗲𝗮𝗿𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 | 𝗠𝗲𝘁𝗮 𝗣𝗶𝘅𝗲𝗹 𝗖𝗔𝗣𝗜 & 𝗦𝗲𝗿𝘃𝗲𝗿 𝗦𝗶𝗱𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 🌟𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 • Recovered 35%+ missing purchases for an eCommerce brand after Pixel + CAPI deduplication fix • Hit 90%+ Event Match Quality across 13 ad accounts after a server-side migration • Eliminated 2x inflated ROAS on a Shopify store by fixing duplicate purchase events • Synced HubSpot offline conversions to ad platforms for cleaner lead-gen data 🛑𝗪𝗵𝗮𝘁 𝗜 𝗙𝗶𝘅 • 𝗠𝗲𝘁𝗮 𝗣𝗶𝘅𝗲𝗹 & 𝗖𝗔𝗣𝗜: Missing/duplicate events, event_id mismatches, deduplication, low EMQ, advanced matching • 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗚𝗔𝟰: Conversion tracking errors, wrong values, Enhanced Conversions, ecommerce & cross-domain attribution •𝗚𝗧𝗠 & 𝗦𝗲𝗿𝘃𝗲𝗿-𝗦𝗶𝗱𝗲: Broken tags/triggers/dataLayer, sGTM via Stape, browser-vs-server gaps, privacy/iOS data loss • 𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻: Purchase/cart/checkout tracking, funnel & form tracking, CRM → ads offline conversions 🛠𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 • 𝗔𝘂𝗱𝗶𝘁 𝗳𝗶𝗿𝘀𝘁: I trace your events and separate real bugs from expected reporting differences • 𝗙𝗶𝘅 𝘁𝗵𝗲 𝗿𝗼𝗼𝘁 𝗰𝗮𝘂𝘀𝗲: Not every problem needs a full rebuild; I fix what's actually wrong • 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗹𝗼𝘄: GTM Preview, GA4 DebugView, Meta Test Events, server-side debugging • 𝗛𝗮𝗻𝗱 𝗼𝘃𝗲𝗿 𝗰𝗹𝗲𝗮𝗿𝗹𝘆: Documentation of what changed, how it was tested, and what to monitor I don't stop when the tag fires. I verify that the right conversion, value, source, and customer data reach the right platform - accurately and consistently. 🎯𝗜𝘀 𝗬𝗼𝘂𝗿 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝗸𝗶𝗻𝗴? Send me your website URL, the platforms involved, and what's not matching. I'll tell you whether it's a quick fix, a configuration issue, or a tracking rebuild - and tell you what I'd fix first. Accurate advertising starts with accurate conversion data. 🟢Available for new projects 📩 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝗮𝗻𝗱 𝗹𝗲𝘁'𝘀 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $139
Billed in all: $9,155$9.2k
$46 in the last 6 months
Across 25 contracts
Earnings, last 30 days
Skill rankings: Top 40% in Facebook
Ranked by MRR among everyone on Upwork with the skill.
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