Sebastian H.

Shopify & WordPress SEO Expert | Technical Audits + AI Search (AEO)

Shopify & WordPress SEO - technical audits, ecommerce fixes, and AI search visibility. Top Rated Plus · 100% Job Success · $100K+ earned on Upwork · 5,000+ hours · 10+ years in SEO · Master's in SEO Analysis and AI content. RECENT RESULT The client was ranking for terms that brought volume but no buyers. I rebuilt keyword targeting and category architecture around the technical, product-specific queries real customers actually type, the ones that signal someone is ready to purchase, not researching. Result: 154 → 950 organic clicks per day. 18.5K → 107K impressions. Revenue up 40%+ over 16 months. CTR held steady through the entire 6x, which means the new audience converted like the old one, just at six times the scale. WHAT I ACTUALLY FIX Most stores don't have a content problem, they have a crawl, architecture, and intent problem. Googlebot is burning its budget on parameter URLs, your collection pages compete with each other, and your product pages target keywords nobody searches at the moment they're ready to buy. I find it, prioritize it by revenue impact, and ship a plan your developer can execute or I execute it myself. TECHNICAL SEO & DIAGNOSTICS - Full technical audits: crawlability, indexation, site architecture - Log file analysis: what Googlebot actually crawls, not what you assume it crawls - Crawl budget management and faceted navigation deduplication - Core Web Vitals (LCP, CLS, INP) diagnosis via Lighthouse and PageSpeed Insights - Schema / structured data: Product, Organization, FAQ, BreadcrumbList, Article, LocalBusiness, implemented and validated - Canonicalization, duplicate content, redirect mapping (301 / 302 / 404) - robots.txt and XML sitemap engineering, written by hand when the plugin gets it wrong - Site migrations and replatforming without traffic loss - Manual action recovery, link disavow, and post-core-update diagnosis ECOMMERCE SEO: Shopify, WooCommerce, Magento 2, Wix, OpenCart, Webflow - Shopify Liquid theme editing, I ship the fix, not just the ticket - Collection and product page optimization at scale - Category taxonomy and URL architecture - Product feed hygiene and Google Merchant Center troubleshooting - Image optimization, lazy loading, and CDN delivery - Shopify speed work: app bloat, render-blocking scripts, third-party tags PROGRAMMATIC & INTERNATIONAL SEO - Programmatic SEO: template-driven page systems built to scale without thin content - hreflang implementation and international site architecture - Multi-market keyword research - Python and Google Sheets scripting to process crawls, merge exports, cluster keywords - Search Console API pulls for page- and query-level data beyond the 1,000-row UI limit CONTENT & KEYWORD STRATEGY - Keyword research mapped to funnel stage and buyer intent - Competitor gap analysis and topical authority mapping - Content briefs your writers can execute without guessing - On-page: titles, meta, heading structure, entity coverage, internal linking - Video SEO and PDF / resource indexation, the assets most audits ignore AI SEARCH: AEO / GEO - Visibility audits across ChatGPT, Perplexity, Gemini, and Google AI Overviews - Answer-ready content structure and entity consistency - Structured data validated for AI extraction - Tracking citations and mentions, not just blue-link rankings MEASUREMENT & LOCAL - GA4 and Google Search Console: setup, monitoring, action plans - Google Tag Manager: event tracking, conversion setup, tag hygiene - Looker Studio dashboards tied to revenue, not vanity metrics - Google Business Profile optimization and local SEO TOOLS Screaming Frog · Sitebulb · Ahrefs · Semrush · Moz · Google Search Console + API · GA4 · Google Tag Manager · Looker Studio · Lighthouse / PageSpeed Insights · Merchant Center · Google Business Profile · Yoast · RankMath · Shopify · WordPress · Magento 2 · WooCommerce · HTML / CSS · Python BILINGUAL EN / ES Native Spanish, fluent English. international SEO: hreflang done right, market-specific keyword research, and localization that doesn't destroy search intent when you expand into Spain, LATAM. Most freelancers hand you a translated keyword list. That is not the same thing. Based in Argentina: full overlap with US business hours. WHO THIS IS FOR E-commerce store owners, marketing managers, and agencies who want a partner, not a PDF. Every audit I deliver is prioritized by impact and written so your team can execute it without hiring me again to explain it. HOW WE START 1. Technical SEO audit (fixed price) 2. Full diagnosis with a prioritized roadmap. 3. Monthly retainer: for sites that need ongoing execution. Send me your URL and the one keyword you wish you ranked for. I'll tell you in a single message whether it's realistic and what's blocking it, before you spend anything.