Izabela H.

I help founders, startups, and personal brands grow through strategy-led social media and video content – not trends, noise, or guesswork. I’ve been working in this space for years, scaling brands from the ground up. I don’t just “do” social media. I design systems that build demand, authority, and revenue, and then execute them with precision. Relevant Experience – Scaled a design education brand from 0 → 130,000 followers and from $0 → consistent multi–5 figures/month through organic social media alone – Led brand positioning, content strategy, video editing, and 40+ product launches across multiple niches and price points – Built and scaled multiple personal brands across coaching, education, lifestyle, and niche markets (0 → 30k, 0 → 70k, 0 → 240k, 7000 → 95k, 25k → 42k etc) – Helped creators and founders turn attention into waitlists, sales, memberships, and long-term audiences My work sits at the intersection of strategy, psychology, and execution. I focus on why content works, not just how it looks. What I Specialise In Social Media & Growth Strategy – Brand positioning & differentiation – Social media strategy informed by audience psychology – Scalable content systems (not one-off posts) – Pre-launch and growth roadmaps – Platform-native strategy for Instagram, TikTok, and YouTube – Turning content into demand, leads, and revenue Strategic Video Editing – Long-form YouTube content (clean, intentional, narrative-driven) – Short-form content for IG / TikTok / Shorts (clarity over flash) – Paid ad creatives for Meta & TikTok – Hook development, pacing, and retention optimisation I edit with intent: clarity, structure, and storytelling first, always. Startup & Creator Consulting – Early- and growth-stage startup support – Product strategy & launch planning – Monetisation strategy (education, services, memberships, digital products) – Strategic direction for creators scaling into businesses If you’re looking for someone who understands how social media actually drives growth and revenue, not just how to post, we’ll be aligned.