Sadaf G.
Senior Graphic & Web Designer | Branding, Packaging & Editorial Expert
Top Rated Plus | $400k+ Earned. I have worked with startups, brands, agencies, and global clients to deliver strategic graphic design solutions that strengthen brand presence and improve customer engagement. My approach is detail-oriented, research-based, and focused on producing high-impact designs that elevate your visual communication. Graphic Design Brand identity, logo design, and brand guidelines/style guides, graphics Typography, color systems, visual direction, mood boards design Social media graphics, banner ads, email graphics, marketing collateral Print design: brochures, flyers, posters, catalogs, packaging, print-ready files Infographics, icon design, layout design, brand refresh & rebrands Editorial Design White papers, annual reports, magazines, ebooks, books & editorial publications Advanced typography, grid systems, layout design & information hierarchy Corporate reports, proposals, presentations, investor decks & company profiles Catalogs, lookbooks, journals, newsletters and long-form document design Print and digital publishing, production-ready files and document systems Modern, premium, highly readable layouts that elevate brand perception and engagement Web Design Website, landing page, and marketing site design Conversion-focused layouts, hero/CTA strategy, visual hierarchy Responsive design, dashboard & SaaS page design, eCommerce UI Figma component libraries & developer-ready specs UI/UX Design UX research, audits, heuristics, personas, user flows, IA Wireframes (low/high-fi), interactive Figma prototypes Design systems, component libraries, tokens, style guides Dashboard & mobile app UI, onboarding flows, accessibility Developer-ready, consistent, and scalable UX CMS Development Webflow: CMS builds, interactions/animations, clean class systems WordPress: Gutenberg/ACF, custom post types, WooCommerce Shopify: Online Store 2.0, Liquid, metafields, product templates Integrations: Mailchimp/Klaviyo, GA4, GTM, Zapier SEO & performance: Core Web Vitals, schema, on-page SEO, QA Presentation Design Pitch decks, investor decks, sales decks, board/exec presentations Business & conference decks, webinars, training presentations Slide templates & masters, deck cleanup/redesign Data visualization, charts/diagrams, storytelling & infographics Consistent branding in PowerPoint, Google Slides, and Keynote Illustration Vector & icon sets, spot illustrations, editorial artwork Character/mascot design, isometric/flat scenes, storyboards Product, app, and infographic illustrations Pattern design, custom social/ads graphics, animated SVGs (Lottie) Brand-aligned illustration systems & style matching Process Design: Discovery → Moodboards → IA/Wireframes → High-Fidelity Design → Revisions Web/CMS: Design → Build → Test → Optimize → Launch Tools Figma · Adobe Illustrator · Photoshop · InDesign · PowerPoint · Google Slides · Webflow · WordPress · Shopify (Liquid). HTML/CSS · basic JS · GA4 · Google Tag Manager Click “Invite to Job” → share goals/timeline/examples → I’ll send a clear proposal and milestones. Or tap “Message” to discuss details. All work and payments stay on Upwork.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $85k
Billed in all: $452,008$452k
$557 in the last 6 months
Across 159 contracts
Across 1,049 contracts
Earnings, last 30 days
Skill rankings: #1 in 3 skills of 16
Rarest: top <0.01% in Canva, of 17,402. Ranked by MRR among everyone on Upwork with the skill.
- Canva17,402 freelancers · 🇵🇰 #1Top <0.01%🇵🇰#1 of 1,397
- Editorial Design1,564 freelancers · 🇵🇰 #1Top 0.06%🇵🇰#1 of 170
- Formatting1,109 freelancers · 🇵🇰 #1Top 0.09%🇵🇰#1 of 223
- Digital Marketing Materials1,754 freelancers · 🇵🇰 #1Top 0.17%🇵🇰#1 of 132
- #4Adobe InDesign8,231 freelancers · 🇵🇰 #1Top 0.05%🇵🇰#1 of 636
- #5Brand Identity & Guidelines3,286 freelancers · 🇵🇰 #1Top 0.15%🇵🇰#1 of 560
- #6Print Design6,208 freelancers · 🇵🇰 #1Top 0.10%🇵🇰#1 of 884
- #7Brand Positioning909 freelancers · 🇵🇰 #1Top 0.77%🇵🇰#1 of 73