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John V.
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John V.

Facebook & Meta Ads Expert | Qualified Leads | Conversion API

✅ Former Chief of Operations at a top-tier U.S. agency. Today I work directly with service businesses to turn Meta ads into consistent, high-quality opportunities, not just clicks or random leads. I've managed over $2M in Meta ad spend and helped my clients generate over $10M. I build the whole system: campaigns that attract the right people, plus the tracking (Pixel + Conversion API) and follow-up that turn them into paying customers, clients, or patients. One person doing the work of a full team. Most clients start with a focused 90-day growth project: ads, tracking, and follow-up working together. 🏆 𝐒𝐔𝐌𝐌𝐀𝐑𝐘 Most Facebook ad managers just hand you leads. I work with you on every part of a winning campaign: - Building and optimizing the ads - Setting up the Conversion API + Facebook Pixel so Meta learns from your real results and sends higher-quality leads - Constantly reviewing the numbers and improving based on results and your feedback The goal: profitable ads that bring a steady, growing flow of qualified inquiries and sales opportunities every month. If you don't have your own team, I can also build the follow-up system that turns leads into conversations and new business. My guarantee: follow the plan we agree on, and if your ad results don't meaningfully improve in 90 days, I work for free until they do. 🤌 𝗛𝗢𝗪 𝗜 𝗗𝗢 𝗜𝗧 Every project follows the same steps: - Fix or launch your Meta ads, with offers and creatives that attract buyers, not freebie seekers - Set up campaigns the right way so we can test and scale what works - Target the right people using data, not guesswork - Fix your tracking (Pixel + Conversion API) so Meta learns what a good lead looks like - Connect Meta to your CRM so your numbers match reality - Build automatic follow-up so no lead gets forgotten For automations, I usually build on GoHighLevel, the best tool on the market right now, but I can work with your existing tools too. ✅ 𝗪𝗛𝗢 𝗜 𝗛𝗘𝗟𝗣 You're a fit if: - You run a service business and want to grow - You close referral and word-of-mouth leads, but Facebook ads haven't given you steady, profitable results yet - You want one person you can trust, not an agency that passes you around I don't do: "Just run the ads, but don't touch our broken systems" ✅ 𝗪𝗛𝗘𝗡 𝗧𝗛𝗘 𝗔𝗗𝗦 𝗕𝗨𝗜𝗟𝗧 𝗧𝗛𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 December 2025: Josh, founder of The Coordinators, a virtual assistant agency for doctors, had a brand-new offer and zero leads. He didn't believe Facebook could scale his business, but we launched in January. First client closed in week one, on a Sunday morning. We improved the ads, follow-up, and his sales calls together, and by month three found what moves the needle in his industry. Today: 4–5 new clients a month, almost $10k in new monthly recurring revenue on a small ad budget, and we're building toward a $5M business by the end of 2026. This is not a one-off. More businesses I've helped, directly or as Chief of Operations: 👉 𝗖𝗣𝗔 𝗙𝗶𝗿𝗺: Argento CPA Two deals worth $130,000 in year-one revenue in the first month of ads, targeting US and Canada business owners making $10M+. 👉 𝗥𝗼𝗼𝗳𝗲𝗿: Know Your Guy $160,000 closed from $8,000 in ad spend. They had spent $70,000 on ads with nothing to show and were sure ads "don't work." We found the gaps and restarted. 👉 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗻𝘁: Brunning and Company Shannon closed $40,000 in deals on just $20–30/day in ad spend, following the program I built with the agency founder as Chief of Operations. 👉 𝗜𝗧 𝗖𝗮𝗿𝗲𝗲𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: IT Master Key Rob had been burned by agencies with no results. Days after our launch: calendar booked a week out, profitable return on ad spend. 👉 𝗣𝗵𝘆𝘀𝗶𝗼𝘁𝗵𝗲𝗿𝗮𝗽𝗶𝘀𝘁: Strike PT $14,000 closed within 45 days with more leads in the pipeline. Levan ran ads for three months with zero deals before me. We restarted with a new strategy and the deals came in. ✅ 𝗚𝗨𝗔𝗥𝗔𝗡𝗧𝗘𝗘 I'm not here to collect retainers for campaigns that don't move the needle. My guarantee is simple: if you follow the plan we agree on (implement the tracking and follow-up I set up, and respond to new leads quickly), and your lead quality or sales opportunities from ads don't meaningfully improve within 90 days, I keep working for free until they do. Most clients see better pipeline quality in month one, and it compounds as we keep tuning the system. I won't promise more, as I'm not a desperate freelancer or an agency chasing one more client, and I don't control your offer or how you sell. We go through those honestly on a discovery call before we start. ✅ 𝗞𝗡𝗢𝗪𝗡 𝗔𝗦 John, the Growth Architect 🔵 ✅ 𝗬𝗢𝗨𝗥 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 - Click the green "Message" button and tell me what's broken or what you want to grow - We hop on a short call, and I'll tell you honestly if the problem is your ads, tracking, or follow-up - If we're a fit, I start fixing your system in days

🇺🇾Montevideo, Uruguay$40/hr100% JSS5.00 (47)Since Jan 2021
GlobeUpwork

Earnings and projects

MRR
$1.2k

Last 6 months ÷ 6

World#41,515 / 412k
🇺🇾Country#52 / 401
Revenue, last 30 days
$0

Last 6 months: $7.1k

Total earnings
$26k

Billed in all: $26k

World#119,922 / 412k
🇺🇾Country#172 / 401
Per project
$470

$441 in the last 6 months

World#188,370 / 412k
🇺🇾Country#226 / 401
Projects, last 6 months
16

Across 17 contracts

100% fixed0% hourly
World#8,870 / 412k
🇺🇾Country#6 / 401
Projects in all
56

Across 66 contracts

91% fixed9% hourly
World#54,552 / 412k
🇺🇾Country#53 / 401

Earnings, last 30 days

$26.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$25.5k$26.0k$26.5k$27.0kOct 9Oct 24Nov 8

Skill rankings: Top 10% in Facebook

Ranked by MRR among everyone on Upwork with the skill.

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  2. #159Lead Generation Strategy1,364 freelancers · 🇺🇾 #1Top 12%
  3. #164Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇾 #1Top 14%
  4. #203Facebook Marketing1,913 freelancers · 🇺🇾 #2Top 11%
  5. #226Instagram Ad Campaign1,727 freelancers · 🇺🇾 #1Top 13%
  6. #354Facebook Ad Campaign2,495 freelancers · 🇺🇾 #2Top 14%
  7. #379Instagram Marketing3,741 freelancers · 🇺🇾 #2Top 10%
  8. #407CRM Development2,819 freelancers · 🇺🇾 #1Top 14%