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Gregory W.
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Gregory W.

Content Strategy + Ghostwriting | My Posts Hit 244K+ Organic Views

Publishing content that nobody sees? I build content systems (strategy, brand voice, and execution) that have grown client traffic 25–30% and taken my own organic posts to 244K, 134K, and 97K views. Over my career I’ve: • Built an end-to-end content marketing system for a B2B SaaS sales client (5.0 rating) • Managed a 5-person content team for a fitness brand, improving content ROI 15–20% • Ghostwritten newsletters, LinkedIn posts, and long-form content thought leaders publish under their own names And since January of 2026 alone I’ve grown an audience from 300 to 400 followers to over 5400 followers as of this writing. And all with no paid promotion. Every hook, story, and CTA crafted by me. Here’s what makes me different: I don’t just hand you content and disappear (unless that’s what you want). I build the system behind it ( brand voice frameworks, editorial calendars, and SOPs) so your content keeps working whether I’m involved or not. I have over 10+ years experience in content marketing and messaging strategy, plus copywriting and ghostwriting. And the last 4+ years merging my experience with the strategic advantages of AI (knowing when to use it, when not to use it, and how to maintain human judgement and decision making behind it all either way). If you want content that’s strategic, consistent, and actually converts, let’s talk. What’s the biggest content bottleneck you’re facing right now? Message me and I’ll share 2–3 specific ideas we can get started on together.

🇺🇸Nicholasville, United States$40/hr100% JSS4.73 (11)Since Jan 2021

Earnings and projects

MRR
$231

Last 6 months ÷ 6

World#108,305 / 412k
🇺🇸Country#15,265 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.4k

Total earnings
$19k

Billed in all: $20k

World#142,623 / 412k
🇺🇸Country#23,591 / 62.1k
Per project
$1k

$346 in the last 6 months

World#121,950 / 412k
🇺🇸Country#20,793 / 62.1k
Projects, last 6 months
4
50% fixed50% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
19

Across 21 contracts

48% fixed52% hourly
World#138,388 / 412k
🇺🇸Country#20,062 / 62.1k

Earnings, last 30 days

$20.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$20,000$20,250$20,500$20,750Oct 8Oct 23Nov 7

Skill rankings: Top 17% in Blog Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Jasper AI25 freelancers · 🇺🇸 #1Top 24%
  2. #191Newsletter Writing841 freelancers · 🇺🇸 #71Top 23%
  3. #311Content Marketing Strategy1,307 freelancers · 🇺🇸 #77Top 24%
  4. #699Storytelling2,569 freelancers · 🇺🇸 #165Top 27%
  5. #931Organic Traffic Growth2,503 freelancers · 🇺🇸 #62Top 37%
  6. #1,221SEO Content4,229 freelancers · 🇺🇸 #213Top 29%
  7. #1,431AI Content Creation3,795 freelancers · 🇺🇸 #161Top 38%
  8. #2,235Blog Writing13,251 freelancers · 🇺🇸 #630Top 17%