Abtin Z.

Abtin is an award winning London-based industrial & product designer specialising in helping companies take physical product ideas through to production. His work has helped clients secure funding, win awards, develop complete product ranges worldwide and bring innovative hardware products successfully to market. His work focuses on the stage between early concept and production - where decisions around product direction, engineering, cost and manufacturability have the greatest impact. By structuring development around clear decision points, he helps teams avoid unnecessary complexity, avoid costly mistakes and move forward with confidence. Through his studio, Abtin Valerie, helps deliver full product development - from early-stage direction and concept development through to prototyping, design for manufacture and supplier-ready technical documentation. The studio brings over 20 years of combined industry experience and has worked with businesses worldwide - from early-stage startups to established companies. Notable clients include Feastables, InVentry and Micronclean, with projects supporting successful product launches and award-winning outcomes. Approach: - Decision-led product development - Focus on clarity, feasibility and manufacturability - Practical problem-solving across design, engineering and production - Structured progression from concept to production - Focused design sprints Capabilities: - Product direction and feasibility assessment - Concept development and refinement - Prototyping and testing - Design for manufacture and assembly - Supplier-ready CAD and technical documentation - Product systems, accessories and packaging If you're developing a physical product and need support turning it into something that can be confidently manufactured, feel free to get in touch. Send me a quick message to book a FREE consultation and we can discuss your project in more detail.