Chirag S.

Experienced in managing end-to-end web analytics implementations using Google Tag Manager (GTM) for both client-side and server-side environments. Skilled in testing, deploying, and maintaining scalable tagging solutions across multiple digital properties while ensuring compliance and data integrity. ### Core Expertise: ✓ Google Tag Manager (Client-side & Server-side)  • Implementing scalable, modular tracking setups across websites  • Managing server-side tagging environments using platforms like Stape and Google Cloud ✓ GA4 Web Analytics  • Full GA4 implementation lifecycle—from strategy to execution  • GA4 event configuration, custom dimensions, user engagement, and eCommerce tracking  • Building GA4 audiences for remarketing and funnel optimization ✓ Enhanced eCommerce & Event Tracking  • Product Impressions, Clicks, Product Views, Add to Cart, Checkout & Purchases  • Configured through GTM client/server-side with dynamic variables and triggers ✓ Marketing Tag Integrations  • Conversion tracking & deduplication setup for Google Ads, Facebook, TikTok, Snapchat, Pinterest, and Microsoft Ads  • Server-side Conversion API (CAPI) setups for Meta, TikTok, Pinterest, and Snapchat  • Enhanced Conversions via both client and server ✓ Consent Management & Compliance  • Integration with CMP tools for GDPR and CCPA compliance  • Tag firing logic based on consent state using cookie preference variables  • Iframe/3rd-party script compliance handling with custom JavaScript ✓ Data Quality, Validation & Debugging  • End-to-end QA: from Tag Assistant and DebugView to network request auditing  • DataLayer architecture planning and maintenance  • Structured documentation and audits to ensure data accuracy ✓ Cross-Functional Collaboration  • Partnering with product, engineering, legal, and marketing teams  • Building scalable tracking frameworks and educating teams on tagging best practices