Sally K.
Executive Assistant to CEOs | Operations, CRM & Automation
Most founders I work with have the same problem. Everything still runs through them: the inbox, the calendar, the CRM and every team question. Growth slows down because they can't do it all. That's what I fix. I'm Sally, an Executive Assistant and Virtual Assistant to CEOs with 6+ years of experience. - Top Rated, with $40K+ earned on Upwork - 75% of my clients stay past 90 days - Longest client: 4 years Executive & Admin Support - Email management and calendar management - Scheduling, meeting prep and follow-ups - Research, reports and back office support Operations & Project Management - Task tracking in ClickUp, Asana and Notion - SOPs, workflows and team follow-ups - Files and documents in Google Drive CRM, GoHighLevel & Automation - GoHighLevel setup: forms, calendars, pipelines and workflows - Make and Zapier automations - CRM management in GoHighLevel, Pipedrive and HubSpot - LearnWorlds and Kajabi course setup Recent work - CEO of an AI safety startup: managed his calendar and follow-ups, supported hiring and onboarding, researched government grants, coordinated a trade show booth, managed LinkedIn, and tracked company compliance deadlines. - Commercial kitchen CEO: built a GoHighLevel + Make booking and invoicing system that replaced their paid software. - Telecom consulting founder: took the website PageSpeed score from 16 to 93. - Nonprofit fundraising academy founder: ran the enrollment funnel, Pipedrive CRM and LearnWorlds setup. Who I work best with Founders and CEOs of small businesses who are busy, growing, and tired of doing everything themselves. You want one person who handles the daily work and also builds the systems behind it. Before Upwork, I spent 4 years as a Software Quality Engineer at Kajabi. So I catch details, test what I set up and write clear SOPs. If this sounds like you, send me a message and tell me what's taking up most of your time.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $11k
Billed in all: $41,928$42k
$1.6k in the last 6 months
Across 8 contracts
Across 21 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Email Management
Ranked by MRR among everyone on Upwork with the skill.
- #40Project Management Support644 freelancers · 🇵🇰 #1Top 6%🇵🇰#1 of 50
- #77Kajabi1,243 freelancers · 🇵🇰 #7Top 6%🇵🇰#7 of 116
- #113Email Outreach2,050 freelancers · 🇵🇰 #39Top 6%🇵🇰#39 of 870
- #122LinkedIn Sales Navigator2,699 freelancers · 🇵🇰 #45Top 5%🇵🇰#45 of 1,343
- #191ClickUp2,407 freelancers · 🇵🇰 #25Top 8%🇵🇰#25 of 273
- #220Email Management4,968 freelancers · 🇵🇰 #11Top 4%🇵🇰#11 of 288
- #230Calendar Management4,894 freelancers · 🇵🇰 #11Top 5%🇵🇰#11 of 224
- #234Asana3,013 freelancers · 🇵🇰 #18Top 8%🇵🇰#18 of 210